{"id":1176,"date":"2018-05-17T12:26:39","date_gmt":"2018-05-17T12:26:39","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1176"},"modified":"2018-04-30T12:28:07","modified_gmt":"2018-04-30T12:28:07","slug":"actionable-online-marketing-techniques-to-build-your-brand","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/actionable-online-marketing-techniques-to-build-your-brand\/","title":{"rendered":"Actionable Online Marketing Techniques to Build your Brand"},"content":{"rendered":"<p>Search engines are the dominant players in online marketing; hence, as a business owner, you should utilise SEO and online marketing to build your brand.<\/p>\n<p>Here are a few techniques to build your brand:<\/p>\n<p><b>Develop an effective social media campaign <\/b><\/p>\n<p>Social media is useful in promoting products and services; in fact, it is also helpful in building brand awareness, and establishing relations with customers. That is why, it is essential to create an effective social media campaign.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Always talk about the total number of platforms being used.<\/li>\n<li>Explain significance, features and benefits.<\/li>\n<li>Always consider time frame.<\/li>\n<li>Always focus on creating educational and informational content.<\/li>\n<li>Include multimedia in your to-do-list.<\/li>\n<li>Choose the most efficient method of promotion.<\/li>\n<li>Calculate ROI.<\/li>\n<li>Focus on management and measurement.<\/li>\n<\/ul>\n<p><b>Use Reddit<\/b><\/p>\n<p>Reddit is an online community that allows people to post content, discuss topics, read and write reviews and more. It is the 8th most popular website on the internet; no doubt, it is the best place to find content ideas and promote content.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Always remain active and respond to comments.<\/li>\n<li>Share videos and infographics on a regular basis.<\/li>\n<li>Always keep an eye on upvoting and downvoting.<\/li>\n<\/ul>\n<p><b>Use blogs <\/b><\/p>\n<p>Blogging is an excellent way to improve your reach in a natural and organic way. It is quite helpful in increasing traffic, drive sales and boost brand impressions. (According to a report, 6.7 million People blog on blogging sites and 12 million people blog via social networks.)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use answer the public.<\/li>\n<li>Choose a better CMS to promote your blog.<\/li>\n<li>Encourage readers to react and comment.<\/li>\n<\/ul>\n<p><b>Perform competitive analysis<\/b><\/p>\n<p>According to experts, marketing managers fail to devise a perfect <a href=\"http:\/\/www.cartoozo.com\/blog\/overcome-the-online-business-challenges-with-these-seo-tools\/\">online marketing strategy<\/a>. That is why, it is essential to perform competitive analysis at regular interval.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Identify your competitors.<\/li>\n<li>Analyse their social profiles.<\/li>\n<li>Always use a cover photo on profiles.<\/li>\n<li>Use LinkedIn to promote your products.<\/li>\n<li>Analyse competitors\u2019 content.<\/li>\n<li>Study competitors\u2019 multimedia promotion techniques.<\/li>\n<\/ul>\n<p><b>Use powerful targeting<\/b><\/p>\n<p>If you are unable to target audience properly, you are losing something. Hence, you should use Facebook for powerful targeting.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Define your Facebook advertising goals.<\/li>\n<li>Focus on increasing likes and brand awareness.<\/li>\n<li>Create and promote relevant content.<\/li>\n<\/ul>\n<p><b>Use analytics <\/b><\/p>\n<p>Always make sure that you use a wide range of analytics platforms such as rivaliq, sprout social and Google analytics to monitor your progress in real time. It will help you to intensify your online marketing efforts.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use Google tag manager and set goals.<\/li>\n<li>Choose paid marketing to gain better results.<\/li>\n<li>Obtain valuable information and adjust your marketing strategies.<\/li>\n<\/ul>\n<p>So, use the above mentioned strategies for branding and positioning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engines are the dominant players in online marketing; hence, as a business owner, you should utilise SEO and online marketing to build your brand. Here are a few techniques to build your brand: Develop an effective social media campaign Social media is useful in promoting products and services; in fact, it is also helpful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1176"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1176\/revisions"}],"predecessor-version":[{"id":1177,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1176\/revisions\/1177"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}