{"id":1166,"date":"2018-05-12T12:12:56","date_gmt":"2018-05-12T12:12:56","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1166"},"modified":"2018-04-30T12:14:19","modified_gmt":"2018-04-30T12:14:19","slug":"6-ways-of-improving-your-sites-performance","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/6-ways-of-improving-your-sites-performance\/","title":{"rendered":"6 Ways of improving your Site\u2019s Performance"},"content":{"rendered":"<p>To transform your normal website into a competitive and successful one, you need to embrace well-established SEO and internet marketing techniques.<\/p>\n<p>Here are a few SEO and internet marketing techniques:<\/p>\n<p><b>Use smart SEO tools <\/b><\/p>\n<p>Many marketers ignore <a href=\"http:\/\/www.cartoozo.com\/blog\/advantages-of-advanced-and-free-seo-tools\/\">SEO<\/a> tools, but the fact is, SEO tools can make the process of online marketing\u00a0 faster, easier and smarter. Here are a few SEO tools to use:<\/p>\n<ul>\n<li>Visual Website Optimizer \u2013 Use it to run A\/B tests without knowing code.<\/li>\n<li>Raven \u2013 Use it to perform SEO, content research and automate marketing reports.<\/li>\n<li>Moz Pro \u2013 Use it to get actionable marketing data for better marketing.<\/li>\n<li>Whois Lookup \u2013 Use this competitive intelligence tool for better understanding.<\/li>\n<li>https:\/\/technicalseo.com\/seo-tools\/robots-txt\/ &#8211; Use it to perform technical SEO.<\/li>\n<\/ul>\n<p><b>Focus on 301 redirects and bad backlinks<\/b><\/p>\n<p>Infinite loops, long chains, bad links as well as 302 redirects affects a website to a great extent.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Remove low-quality backlinks.<\/li>\n<li>Resolve overly complex redirect patterns.<\/li>\n<li>Solve crawling and indexing errors.<\/li>\n<li>Wisely Use 301 and 302 redirects wisely.<\/li>\n<li>Understand Penguin 4.0, Phase 1 https:\/\/moz.com\/google-algorithm-change<\/li>\n<\/ul>\n<p><b>Disavow backlinks<\/b><\/p>\n<p>Google always recommend removing as many spammy\/low-quality links from a website \u00a0to improve its overall quality.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Stay away from bad links and paid links.<\/li>\n<li>Study quality guidelines. https:\/\/support.google.com\/webmasters\/answer\/35769<\/li>\n<li>Never abuse rich snippets markup.<\/li>\n<li>Perform link audit.<\/li>\n<li>Learn the process of disavowing links &#8211; http:\/\/www.linkresearchtools.com\/case-studies\/google-penalty-recovery-disavow-tool\/<\/li>\n<\/ul>\n<p><b>Integrate live chat feature and a blog <\/b><\/p>\n<p>Live chat features improve a customer\u2019s overall shopping experience. You also need to integrate a blog section in your website to educate and inform users about products and services.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Share business tips and industry insights.<\/li>\n<li>Write useful content to add value to your business website.<\/li>\n<li>Share blog posts on social media channels.<\/li>\n<\/ul>\n<p><b>Tackle common technical problems <\/b><\/p>\n<p>It is quite frustrating when a website suffers setbacks because of some technical problems. Hence, as a marketer, understand tricky problems and resolve them.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use a URL rewrite module (to enforce lowercase URLs).<\/li>\n<li>Resolve the issue of multiple versions of a homepage (default, index, home, etc.)<\/li>\n<li>Change page URLs with 301 redirects https:\/\/support.google.com\/webmasters\/answer\/93633?hl=en<\/li>\n<li>Keep your sitemaps updated.<\/li>\n<li>Resolve robots.txt errors.<\/li>\n<\/ul>\n<p><b>Speed up your Website<\/b><\/p>\n<p>If you want to\u00a0\u00a0 provide fast web experience to your users, you need to work on improving the overall speed of your website.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Choose a good hosting server.<\/li>\n<li>Take advantage of browser caching.<\/li>\n<li>Enable gzip compression.<\/li>\n<li>Use a content delivery network (CDN).<\/li>\n<\/ul>\n<p>So, use these tips and techniques to increase your site\u2019s performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To transform your normal website into a competitive and successful one, you need to embrace well-established SEO and internet marketing techniques. Here are a few SEO and internet marketing techniques: Use smart SEO tools Many marketers ignore SEO tools, but the fact is, SEO tools can make the process of online marketing\u00a0 faster, easier and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1166"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"predecessor-version":[{"id":1167,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1166\/revisions\/1167"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}