{"id":1164,"date":"2018-05-11T12:01:01","date_gmt":"2018-05-11T12:01:01","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1164"},"modified":"2018-04-30T12:02:46","modified_gmt":"2018-04-30T12:02:46","slug":"6-vital-seo-techniques-for-online-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/6-vital-seo-techniques-for-online-businesses\/","title":{"rendered":"6 Vital SEO Techniques for Online Businesses"},"content":{"rendered":"<p>Most of the business owners use SEO; however, standard practices can take a website to the next level of excellence.<\/p>\n<p>Here are a few productive <a href=\"http:\/\/www.cartoozo.com\/blog\/seo-techniques-and-on-page-factors-that-need-to-be-considered\/\">SEO techniques<\/a> for online websites:<\/p>\n<p><b>Reviews and ratings<\/b><\/p>\n<p>Marketing has changed a lot and is likely to change further. Today, companies use a wide variety of techniques to impress users. Reviews and rating techniques are widely used ones.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Always provide quick, relevant and the best customer service possible.<\/li>\n<li>\u00a0Respect each customer.<\/li>\n<li>Encourage your customers to recommend your products.<\/li>\n<li>Embed product\/services videos into your website.<\/li>\n<\/ul>\n<p><b>Improve communication through better content <\/b><\/p>\n<p>Communication is the key to success. In order to improve and strengthen your communication, you need to focus on content. (88% of marketers are using content marketing today). So, write fresh and original content<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Explore the best topics and keywords.<\/li>\n<li>Write high quality and relevant blog posts.<\/li>\n<li>Publish your content on top publishing websites.<\/li>\n<li>Write motivational stories.<\/li>\n<li>Optimise your content.<\/li>\n<\/ul>\n<p><b>Alt tag <\/b><\/p>\n<p>According to a research, most websites do not use &#8220;alt tag&#8221; as a result, they struggle to get rankings. Hence, you should use it to help your image rank higher. But keyword stuffing will not produce any results.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use core keywords in alt tags.<\/li>\n<li>Understand the technique of image optimisation.<\/li>\n<li>Study &#8211; <a href=\"https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/yoast.com\/image-seo-alt-tag-and-title-tag-optimization\/<\/a><\/li>\n<\/ul>\n<p><b>Use Hreflang code<\/b><\/p>\n<p>Many website owners do not even recognise the importance of hreflang. It is a code that helps you to specify\u00a0 different URLs on your site that have the similar content. In other words, these URLs will have the same content in\u00a0 different languages.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Study \u2013 <a href=\"https:\/\/yoast.com\/hreflang-ultimate-guide\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/yoast.com\/hreflang-ultimate-guide\/<\/a>.<\/li>\n<li>Understand hreflang attributes.<\/li>\n<\/ul>\n<p><b>Use robots.txt file <\/b><\/p>\n<p>A robots.txt file is a text file, which is read by search engine spiders. As an optimiser, you should use it to tell the search engine, which URLs on a website it\u2019s allowed to index.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Always keep the file at the root of your domain.<\/li>\n<li>Use directives correctly.<\/li>\n<li>Study &#8211; <a href=\"https:\/\/yoast.com\/ultimate-guide-robots-txt\/#what-is-robots-txt\" target=\"_blank\" rel=\"nofollow\">https:\/\/yoast.com\/ultimate-guide-robots-txt\/#what-is-robots-txt<\/a><\/li>\n<li>Use it to tell the location of your XML sitemap.<\/li>\n<\/ul>\n<p><b>Focus on certain essential SEO elements<\/b><\/p>\n<p>There are a few things to bear in mind when it comes to SEO, such as &#8211;<\/p>\n<ul>\n<li>rel=\u201ccanonical\u201d &#8211; Use it to prevent duplicate content issues on your website.<\/li>\n<li>Understand protocols like &#8211; HTTP, HTTP2 and HTTPS.<\/li>\n<li>XML sitemaps &#8211; Never forget to create XML sitemaps.<\/li>\n<li>Focus on responsive designs.<\/li>\n<li>Use AI-powered tools for better SEO efficiency.<\/li>\n<li>Use SEO tools to improve your online marketing efforts.<\/li>\n<li>Use SEO-friendly CMS.<\/li>\n<li>Try to improve the trust and quality of a website.<\/li>\n<li>Focus on mobile friendliness. (<a href=\"https:\/\/yoast.com\/improve-mobile-site\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/yoast.com\/improve-mobile-site\/<\/a>)<\/li>\n<li>Don\u2019t block JavaScript, HTML and CSS code.<\/li>\n<li>Use Copyscape, Siteliner, Moz, SEMRush, etc.<\/li>\n<li>Regularly perform content audit (<a href=\"https:\/\/moz.com\/blog\/content-audit\" target=\"_blank\" rel=\"nofollow\">https:\/\/moz.com\/blog\/content-audit<\/a>)<\/li>\n<\/ul>\n<p>So, if you think SEO is ineffective, think again\u2026 because it still remains a powerful force in this digital age.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the business owners use SEO; however, standard practices can take a website to the next level of excellence. Here are a few productive SEO techniques for online websites: Reviews and ratings Marketing has changed a lot and is likely to change further. Today, companies use a wide variety of techniques to impress users. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1164"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1164\/revisions\/1165"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}