{"id":1156,"date":"2018-05-07T11:50:33","date_gmt":"2018-05-07T11:50:33","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1156"},"modified":"2018-04-30T11:51:42","modified_gmt":"2018-04-30T11:51:42","slug":"5-technical-skills-and-online-marketing-tactics-for-beginners","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/5-technical-skills-and-online-marketing-tactics-for-beginners\/","title":{"rendered":"5 Technical Skills and Online Marketing Tactics for Beginners"},"content":{"rendered":"<p>Achieving success in digital marketing landscape is not easy, but certain online marketing tactics can help you to get good results.\u00a0 Here\u2019s what you need to do:<\/p>\n<p><b>1. Understand On-site Technical SEO Issues and Resolve them <\/b><\/p>\n<p>Technical SEO issues require special attention. Business owners who want sustainable growth and momentum always pay attention to technical issues and get them resolved.<\/p>\n<p>Here are a few common on-site <a href=\"http:\/\/www.cartoozo.com\/blog\/importance-of-technical-audit-in-seo\/\">technical SEO issues<\/a>, which need to be addressed:<\/p>\n<ul>\n<li>Website speed \u2013 Always choose a good hosting service so that your website can load quickly. (87% of users who have to wait 2 seconds for a page to load will abandon the site.)<\/li>\n<li>Broken links \u2013 Perform link audit at regular intervals to identify and fix broken links.<\/li>\n<li>Language issue &#8211; Use rel=\u201dalternate\u201d hreflang tag and make sure the code is correct.<\/li>\n<li>Crawl errors \u2013 It is one of the most essential metrics to understand. Google\u2019s Webmaster Tool shows a list of URLs that are inaccessible.<\/li>\n<\/ul>\n<p><b>2. Stay Away from Manual Penalties<\/b><\/p>\n<p>If you believe that your website has been hit with a manual penalty, it is important to check Google Search Console. All you need to do is to find out the reason and fix the issue.<\/p>\n<p>Here are a few tips for beginners:<\/p>\n<ul>\n<li>Perform link audit and remove toxic links.<\/li>\n<li>Never fail to meet the standards of a website\u2019s quality.<\/li>\n<li>Start disavow process (https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en)<\/li>\n<li>Use SEMrush, Majestic, Moz, Ahrefs, etc.<\/li>\n<li>Remove duplicate content.<\/li>\n<\/ul>\n<p><b>3. Improve Keyword Research<\/b><\/p>\n<p>If you find it difficult to choose the right set of keywords for your website, use tools like Google\u2019s Keyword Tool. It provides you with relevant keywords.<\/p>\n<p>Here are a few tips for beginners:<\/p>\n<ul>\n<li>Wisely integrate keywords across the website.<\/li>\n<li>Avoid keyword stuffing.<\/li>\n<li>Create titles having long-tail keywords.<\/li>\n<\/ul>\n<p><b>4. Improve Your Website\u2019s User Experience<\/b><\/p>\n<p>If you want to maximise your website\u2019s UX, you need to research thoroughly.\u00a0 Here are a few tips to consider:<\/p>\n<ul>\n<li>Always choose right headings.<\/li>\n<li>Avoid using stock photos.<\/li>\n<li>Create eye-catching\u00a0 and interesting content for your users. (Become a storyteller.)<\/li>\n<li>Use relevant call-to-actions.<\/li>\n<li>Check out Google\u2019s Webmaster Tools to check the health of your site.<\/li>\n<\/ul>\n<p><b>5. Use Tools for Social Media Success <\/b><\/p>\n<p>Managing many social media channels can be a tough job; hence, it makes sense to use powerful tools to handle social media.\u00a0 Here are a few tools to consider:<\/p>\n<ul>\n<li>Use Sprout Social, Hootsuite and SimplyMeasured.<\/li>\n<li>Strike the right balance.<\/li>\n<li>Use Iconosquare, Canva and Crowdfire.<\/li>\n<\/ul>\n<p>Lessons come in many forms; so, use the above given tactics and attain sustainable growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Achieving success in digital marketing landscape is not easy, but certain online marketing tactics can help you to get good results.\u00a0 Here\u2019s what you need to do: 1. Understand On-site Technical SEO Issues and Resolve them Technical SEO issues require special attention. Business owners who want sustainable growth and momentum always pay attention to technical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1156"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1156\/revisions\/1157"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}