{"id":1154,"date":"2018-05-06T11:49:08","date_gmt":"2018-05-06T11:49:08","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1154"},"modified":"2018-04-30T11:50:19","modified_gmt":"2018-04-30T11:50:19","slug":"5-simple-ways-to-improve-the-quality-of-website-traffic","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/5-simple-ways-to-improve-the-quality-of-website-traffic\/","title":{"rendered":"5 Simple Ways to improve the Quality of Website Traffic"},"content":{"rendered":"<p>Marketers understand the importance of voluminous traffic. However, mere quantity of traffic is not important, quality of traffic is also essential to achieve success.<\/p>\n<p>Here are a few ways to improve the quality of website traffic:<\/p>\n<p><b>Study metrics<\/b><\/p>\n<p>If you are a marketer, you need to understand certain essential metrics such as bounce rates, goal conversion rates, landing page conversion rates, click-through rates, customer lifetime values and more. It will help you to adjust and refine your <b>online marketing strategies<\/b> accordingly.<\/p>\n<p><b>Use SEO tools<\/b><\/p>\n<ul>\n<li>BuzzStream &#8211; It is web-based software that helps you to build links and buzz.<\/li>\n<\/ul>\n<ul>\n<li>Authoritylabs \u2013 It helps you to check keyword rankings.<\/li>\n<\/ul>\n<ul>\n<li>Brokenlinkcheck \u2013 It is a free online web-site validator \/ integrity checker \/ problem detection tool. It helps you to check broken and dead links.<\/li>\n<\/ul>\n<ul>\n<li>Cyfe \u2013 It is a powerful tool that tracks your entire business in real-time.<\/li>\n<\/ul>\n<ul>\n<li>Deepcrawl \u2013 It is a famous tool that helps you to analyse your site\u2019s architecture.<\/li>\n<\/ul>\n<p><b>Streamline navigation<\/b><\/p>\n<p>If users are leaving your website, something is wrong somewhere. That is why, it is essential to target the most basic element first &#8211; navigation. If your website has poor navigation structure or dead ends, users tend to fly. Hence, it is important to streamline the overall navigation structure of your website.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use breadcrumbs<\/li>\n<li>Clearly showcase path<\/li>\n<li>Keep sidebars separate<\/li>\n<li>Use categories and sub folders<\/li>\n<li>Use banners to enhance navigation pages<\/li>\n<\/ul>\n<p><b>Website design<\/b><\/p>\n<p>As a marketer, you need to strike the right balance between technology-centred and user-centred design to gain maximum benefits.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Follow standard web design practices.<\/li>\n<li>Use contextual links for navigation.<\/li>\n<li>Choose clear and consistent layout.<\/li>\n<li>Use clearly identifiable buttons for search and site menus.<\/li>\n<\/ul>\n<p><b>Work out on your Social Strategy<\/b><\/p>\n<p>A good <a href=\"http:\/\/www.cartoozo.com\/blog\/use-social-media-marketing-tools-to-engage-customers\/\">social media marketing strategy<\/a> is based around business objectives. So, define social media objectives, create value added content and use the most suitable social channel.<\/p>\n<p>Tips-<\/p>\n<ul>\n<li>Share meaningful content on social channels.<\/li>\n<li>Share videos through YouTube, Instagram and\/or Facebook.<\/li>\n<li>Encourage comments.<\/li>\n<\/ul>\n<p>The morale of the story is simple. You must focus on achieving high quality traffic to improve the overall conversion capacity of a website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers understand the importance of voluminous traffic. However, mere quantity of traffic is not important, quality of traffic is also essential to achieve success. Here are a few ways to improve the quality of website traffic: Study metrics If you are a marketer, you need to understand certain essential metrics such as bounce rates, goal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1154"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1154"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1154\/revisions"}],"predecessor-version":[{"id":1155,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1154\/revisions\/1155"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}