{"id":1152,"date":"2018-05-05T11:47:36","date_gmt":"2018-05-05T11:47:36","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1152"},"modified":"2018-04-30T11:48:52","modified_gmt":"2018-04-30T11:48:52","slug":"5-simple-e-commerce-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/5-simple-e-commerce-marketing-ideas\/","title":{"rendered":"5 Simple E-Commerce Marketing Ideas"},"content":{"rendered":"<p>Today, most of the online stores are facing head-to-head competition that is why, it is more than important to use a wide range of creative, aggressive and innovative e-commerce strategies to gain traction.<\/p>\n<p>Here are a few innovative e-commerce ideas to gain success:<\/p>\n<p><b>Build your brand <\/b><\/p>\n<p>It is a well known fact that people tend to buy products from brands they know; that is why, it is essential to build a brand.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Research your audiences.<\/li>\n<li>Use high quality research tools &#8211; comScore, Nielsen, and Google.<\/li>\n<li>Use both display and content networks.<\/li>\n<li>Rely on both behavioral targeting and website specific targeting.<\/li>\n<li>Focus on social media integration.<\/li>\n<li>Build your online reputation.<\/li>\n<\/ul>\n<p><b>Try to attain Inbound Links<\/b><\/p>\n<p>Inbound links are the key to success in <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO<\/a>; however, it is important to focus on quality, not quantity. Only relevant and high-quality links from authentic websites can build trust.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li><\/li>\n<li>Stay away from black-hat link building tactics.<\/li>\n<li>Maintain a blog and flourish it with quality content.<\/li>\n<li>Always invest in curating and publishing of helpful material.<\/li>\n<li>Create and share case studies.<\/li>\n<li>Conduct free webinars.<\/li>\n<li>Create awesome infographics.<\/li>\n<li>Create beautiful and helpful SlideShare presentations.<\/li>\n<\/ul>\n<p><b>A\/B Testing<\/b><\/p>\n<p>Conducting A\/B testing is a hard work. Many website owners perform only one time testing to improve their conversion rates, which is inadequate. A\/B testing should be performed at regular intervals.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Focus on multivariate testing.<\/li>\n<li>Cut lengthy product purchasing process.<\/li>\n<li>Always define your key performance indicators.<\/li>\n<li>Prioritise and schedule A\/B split testing process.<\/li>\n<li>Focus on shopping-cart abandonment rate.<\/li>\n<li>Measure and evaluate your site\u2019s performance.<\/li>\n<\/ul>\n<p><b>Use social media <\/b><\/p>\n<p>Make sure you use almost all social media channels to improve your brand\u2019s identity.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Respond politely and immediately.<\/li>\n<li>Use reviews and testimonials on products pages.<\/li>\n<li>Use Amazon (according to a survey, 55% of online shoppers start their product search on Amazon)<\/li>\n<li>Try to improve your social media fans and followers.<\/li>\n<li>Share online catalogues.<\/li>\n<\/ul>\n<p><b>Prioritise mobile optimisation<\/b><\/p>\n<p>Mobile shopping is the future of e-commerce industry; if your website is not mobile responsive, you may suffer loss. Hence, prioritise mobile optimisation for better yields.<\/p>\n<p>Fact- Today, 1.2 billion people are accessing the web from mobile devices.\u00a0 80% of internet users use smartphones. (teamtreehouse)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Focus on visual media.<\/li>\n<li>Use social media icons.<\/li>\n<li>Use bright CTA buttons.<\/li>\n<\/ul>\n<p>Providing seamless shopping experience is tough; however,\u00a0 following the above mentioned strategies and ideas,\u00a0 may help you hit the right path.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, most of the online stores are facing head-to-head competition that is why, it is more than important to use a wide range of creative, aggressive and innovative e-commerce strategies to gain traction. Here are a few innovative e-commerce ideas to gain success: Build your brand It is a well known fact that people tend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1152"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1152"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1152\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1152\/revisions\/1153"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}