{"id":1150,"date":"2018-05-04T11:46:00","date_gmt":"2018-05-04T11:46:00","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1150"},"modified":"2018-04-30T11:47:24","modified_gmt":"2018-04-30T11:47:24","slug":"5-online-marketing-techniques-to-outrank-competitors","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/5-online-marketing-techniques-to-outrank-competitors\/","title":{"rendered":"5 Online Marketing Techniques to Outrank Competitors"},"content":{"rendered":"<p>In this digital era, the role of <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO and online marketing<\/a> can\u2019t be ignored.<\/p>\n<p>Here are a few online marketing techniques:<\/p>\n<p><b>Stay away from spammy elements <\/b><\/p>\n<p>Most business owners use a wide range of spammy elements to gain quick rankings and traffic, which\u00a0 may result in setbacks. Here are a few elements to avoid:<\/p>\n<ul>\n<li>Auto-generated content \u2013 Today, there are many ways and programs that can automatically generate content, which is of no use and never adds value.<\/li>\n<li>Irrelevant content \u2013 Sometimes marketers use same keyword or phrase again and again to manipulate rankings, which is wrong.<\/li>\n<\/ul>\n<p><b>Focus on Local SEO <\/b><\/p>\n<p>Local SEO can help your business stand out in the SERPs \u2013 Moz. As a marketer, you need to focus on local SEO to get better prominence.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Perform local competitive audit.<\/li>\n<li>Eliminate any sort of NAP confusion.<\/li>\n<li>Concentrate on basic pages (home, about, contact, testimonials).<\/li>\n<li>Simplify the site\u2019s size, complexity, or navigational options.<\/li>\n<li>Use relevant call-to-action.<\/li>\n<li>Stay away from bad linking practices.<\/li>\n<\/ul>\n<p><b>Use HTTPS<\/b><\/p>\n<p>The secure hypertext transfer protocol was developed to allow authorisation and secure transactions. As a marketer, you should use HTTPS. (<a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"nofollow\">https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html<\/a>)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Monitor site\u2019s migration from HTTP to HTTPS.<\/li>\n<li>Use 2048-bit key certificates.<\/li>\n<li>\u00a0Don\u2019t block your HTTPS site from crawling using robots.txt \u2013 Google.<\/li>\n<\/ul>\n<p><b>Pay attention to user\u2019s experience <\/b><\/p>\n<p>Online marketing is all about making a website competitive as well as user friendly.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Always choose an impressive design.<\/li>\n<li>Give users\/visitors as much as you can before asking for their personal data.<\/li>\n<li>Include product reviews.<\/li>\n<li>Encourage interaction to improve engagement.<\/li>\n<li>Create a high quality and functional &#8220;Search Function&#8221; (Fifty percent of users, on the entire internet, are search dominant. &#8211; Usabilityhour)<\/li>\n<li>Choose colours wisely.<\/li>\n<li>Use animation wherever possible.<\/li>\n<li>Use Multivariate Testing at regular intervals.<\/li>\n<\/ul>\n<p><b>Optimise Landing Page <\/b><\/p>\n<p>If you want to improve the overall conversion rate of your website, you need to optimise landing pages.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Eliminate distractions.<\/li>\n<li>Never ignore colour contrast.<\/li>\n<li>Add white space around different elements.<\/li>\n<li>Use high quality visuals and social proofs.<\/li>\n<li>Make sure the CTA is displayed in a visually distinct button.<\/li>\n<li>Use big fonts and short videos.<\/li>\n<li>Improve the page load speed.<\/li>\n<\/ul>\n<p>So, use these online marketing techniques to outrank your competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital era, the role of SEO and online marketing can\u2019t be ignored. Here are a few online marketing techniques: Stay away from spammy elements Most business owners use a wide range of spammy elements to gain quick rankings and traffic, which\u00a0 may result in setbacks. Here are a few elements to avoid: Auto-generated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1150"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1151,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1151"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}