{"id":1148,"date":"2018-05-03T11:16:08","date_gmt":"2018-05-03T11:16:08","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1148"},"modified":"2018-04-30T11:17:18","modified_gmt":"2018-04-30T11:17:18","slug":"5-online-marketing-strategies-to-rule-your-niche","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/5-online-marketing-strategies-to-rule-your-niche\/","title":{"rendered":"5 Online Marketing Strategies to rule your Niche"},"content":{"rendered":"<p>If your online marketing strategy isn&#8217;t performing well, it&#8217;s important to form a new online marketing strategy. Here are a few elements to add in an existing marketing strategy:<\/p>\n<p><b>1. UX design <\/b><\/p>\n<p>User experience design (UX, UXD, UED or XD) is one of the best ways to bridge the gap between a consumer and a product available on a website. Here are a few UX design tools to use:<\/p>\n<ul>\n<li>Adobe XD<\/li>\n<li>Peek<\/li>\n<li>InVision<\/li>\n<\/ul>\n<p><b>2. Go Mobile<\/b><\/p>\n<p>Today, the best way to dominate your niche is to &#8220;Go Mobile&#8221;. It will help you to stand out and serve as many people as you want. In order to go mobile, you need to:<\/p>\n<ul>\n<li>Choose a responsive web design.<\/li>\n<li>Clearly define navigation, search, as well as checkout process.<\/li>\n<li>Choose and integrate a payment method.<\/li>\n<li>Test your mobile website regularly.<\/li>\n<\/ul>\n<p><b>3. Improve SEO efforts <\/b><\/p>\n<p>Normal <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO<\/a> efforts are not sufficient in this competitive landscape. Here are a few vital things to consider:<\/p>\n<ul>\n<li>Always use 301 redirection when a promotion expires.<\/li>\n<li>Resolve duplicate issue because it wastes the time of bots.<\/li>\n<li>Create unique meta descriptions irrespective of the number of web pages.<\/li>\n<li>Use high-quality responsive design tools (Bootstrap, Justinmind, Gridset, etc.)<\/li>\n<li>Study &#8220;Search Analytics&#8221; to improve optimisation opportunities.<\/li>\n<li>Take advantage of &#8220;Event Tracking&#8221; in Google Analytics.\u00a0 (https:\/\/www.optimizesmart.com\/event-tracking-guide-google-analytics-simplified-version\/)<\/li>\n<li>Collect and analyse data from web analytics, Google Search Console, ranking tools, backlink analysis tools, etc.<\/li>\n<\/ul>\n<p><b>4. Take advantage of Twitter advertising<\/b><\/p>\n<p>According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. Hence, Twitter is an effective platform to promote your business in an interactive way.<\/p>\n<p>Here are a few ways to use Twitter advertising:<\/p>\n<ul>\n<li>Make use of Promoted tweets, Promoted accounts and Promoted trends.<\/li>\n<li>If you want to accelerate your brand awareness, try to gain maximum number of followers.<\/li>\n<\/ul>\n<p><b>5. Never ignore conversion rate optimisation<\/b><\/p>\n<p>Whether you want more traffic or leads, you should always use proven conversion rate optimisation techniques. Here are a few tips:<\/p>\n<ul>\n<li>Set up goals in Google Analytics to track user\u2019s actions.<\/li>\n<li>Test web pages at regular intervals in order to improve the areas of your website.<\/li>\n<li>Use video and images on your web page for high conversion rate. (Visitors love video and images)<\/li>\n<li>Use A\/B testing, Multivariate testing and User\/usability testing.<\/li>\n<\/ul>\n<p>Avoid common mistakes and use the above mentioned online marketing strategies to rule your niche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your online marketing strategy isn&#8217;t performing well, it&#8217;s important to form a new online marketing strategy. Here are a few elements to add in an existing marketing strategy: 1. UX design User experience design (UX, UXD, UED or XD) is one of the best ways to bridge the gap between a consumer and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1148"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":1149,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1148\/revisions\/1149"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}