{"id":1146,"date":"2018-05-02T11:14:28","date_gmt":"2018-05-02T11:14:28","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1146"},"modified":"2018-04-30T11:15:50","modified_gmt":"2018-04-30T11:15:50","slug":"4-online-marketing-strategies-to-optimise-seo-campaigns","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/4-online-marketing-strategies-to-optimise-seo-campaigns\/","title":{"rendered":"4 Online Marketing Strategies to Optimise SEO Campaigns"},"content":{"rendered":"<p>Profitability is the primary objective of any business (off line or online). Online marketing initiatives can increase a business\u2019s profitability by yielding a strong ROI.<\/p>\n<p>Here are a few effective online marketing strategies:<\/p>\n<p><b>Try to improve the quality of your website<\/b><\/p>\n<p>Online marketing experts always focus on building links, but they never focus on improving the quality and relevance of the website, which is of prime importance.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Improve the quality of content,\u00a0 page authority as well as trustworthiness of the website.<\/li>\n<li>\u00a0Improve users\u2019 experience.<\/li>\n<li>\u00a0Focus on keywords, topics, and query intent and anchor text.<\/li>\n<li>The speed of your website (see- <a href=\"http:\/\/radar.oreilly.com\/2009\/07\/velocity-making-your-site-fast.html\" target=\"_blank\" rel=\"nofollow\">http:\/\/radar.oreilly.com\/2009\/07\/velocity-making-your-site-fast.html<\/a>)<\/li>\n<li>Use http:\/\/www.webpagetest.org\/.(Website Performance and Optimisation tool)<\/li>\n<\/ul>\n<p><b>Use smart SEO tools\u00a0 <\/b><\/p>\n<p>If you want to stay ahead of competition, you need to use high quality and robust SEO tools.<\/p>\n<p>For better yields, use &#8211;<\/p>\n<ul>\n<li>Raven Tools \u2013 Use it to find and fix technical SEO problems. It helps you to perform keyword and competitor research, manage link building and report on your progress.<\/li>\n<li>Majestic \u2013 It is a powerful link intelligence tool. It shows trust flow, inbound links, link profile, historical data and\u00a0 more.<\/li>\n<li>Analytics SEO \u2013 It is an automated suite of online SEO tools. Use it to handle and manage big and multiple SEO campaigns.<\/li>\n<\/ul>\n<p><b>Focus on fundamental things <\/b><\/p>\n<p>To cope up with the pace of competition, it is important to focus on certain fundamental elements to strengthen the base of a website. Here are a few things to do &#8211;<\/p>\n<ul>\n<li>Try to improve local link-building efforts.<\/li>\n<li>Create local business directory listings.<\/li>\n<li>Use Yahoo Local, Bing Local, Yelp, Merchant Circle, etc.<\/li>\n<li>Optimise a separate mobile site.<\/li>\n<li>Create social profiles on Google+ and Facebook.<\/li>\n<li>Analyse ROI report from Google analytics 360.<\/li>\n<\/ul>\n<p><b>Never ignore content audit <\/b><\/p>\n<p>&#8220;The purpose of a content audit for <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO<\/a> is to improve the perceived trust and quality of a domain, while optimising crawl budget and the flow of PageRank (PR) and other ranking signals throughout the site.&#8221; &#8211; Moz.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Analyse every single aspect such as \u2013 page theme, title, description, content, facts and statistics.<\/li>\n<li>Identify broken internal and external links.<\/li>\n<li>Keep your content updated.<\/li>\n<li>Frequently include case studies and more examples.<\/li>\n<li>Wisely syndicate content. (Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. &#8211; Searchenginewatch)<\/li>\n<li>Use Screaming Frog to crawl all URLs.<\/li>\n<\/ul>\n<p>So, include the above given dimensions before formulating an online marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profitability is the primary objective of any business (off line or online). Online marketing initiatives can increase a business\u2019s profitability by yielding a strong ROI. Here are a few effective online marketing strategies: Try to improve the quality of your website Online marketing experts always focus on building links, but they never focus on improving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1146"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"predecessor-version":[{"id":1147,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1146\/revisions\/1147"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}