{"id":1142,"date":"2018-04-30T11:11:21","date_gmt":"2018-04-30T11:11:21","guid":{"rendered":"https:\/\/www.cartoozo.com\/blog\/?p=1142"},"modified":"2018-04-30T11:11:21","modified_gmt":"2018-04-30T11:11:21","slug":"4-actionable-online-marketing-strategies-for-better-roi","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/4-actionable-online-marketing-strategies-for-better-roi\/","title":{"rendered":"4 Actionable online marketing strategies for better ROI"},"content":{"rendered":"<p>Online marketing should be an integral part of your marketing strategy. Here are a few actionable online marketing strategies:<\/p>\n<p><b>Choose suitable keywords for higher ROI<\/b><\/p>\n<p>Keywords are the backbone of any online marketing campaign. That\u2019s why, it is important to choose them carefully. Here are a few ways to fine-tune your keywords research strategy:<\/p>\n<ul>\n<li>Always get and study the &#8220;Cost per Click&#8221; data.<\/li>\n<li>Focus on high search volume, and the keywords your site is not ranked.<\/li>\n<li>Always categorise keywords for better website optimisation.<\/li>\n<\/ul>\n<p><b>Stick to the basics of SEO<\/b><\/p>\n<p>Whether you have a large website or a small, you should always stick to the basics of SEO. Here are a few basic things to consider:<\/p>\n<ul>\n<li>Validate your markup with tools.<\/li>\n<li>Keep track of your sitemap status in Console.<\/li>\n<li>Monitor clicks and impressions for your listings.<\/li>\n<li>Use reCAPTCHA on websites to streamline user\u2019s experience.<\/li>\n<li>Always write relevant and good meta descriptions for users.<\/li>\n<li>Make sure that &#8220;structured data markup&#8221; meet quality standards.<\/li>\n<li>Identify and fix issues like soft error pages and hacked pages.<\/li>\n<li>Stay up-to-date on releases, algo updates and announcements.<\/li>\n<\/ul>\n<p><b>Get your website ready for mobile-first indexing<\/b><\/p>\n<p>As we all know that Google uses the mobile version of the website for indexing and ranking, it is important to keep the mobile website ready to deliver results. Here are a few steps to consider:<\/p>\n<ul>\n<li>Make sure the mobile version of the website includes text, images and videos as well.<\/li>\n<li>Make sure the mobile version has Metadata.<\/li>\n<li>Manually check individual pages.<\/li>\n<li>Never use a free premium theme\/plugin because they could be disastrous.<\/li>\n<li>Make sure the mobile version is secure because security is the major concern for Google and users.<\/li>\n<li>Use Mobile-Friendly test to determine areas where you can improve your website&#8217;s performance on different devices.<\/li>\n<\/ul>\n<p><b>Carefully use email marketing<\/b><\/p>\n<p>Whether you have an e-commerce site or a small blog; use email marketing.\u00a0 Here are a few good email marketing practices:<\/p>\n<ul>\n<li>Smartly craft your subject lines to stand out.<\/li>\n<li>Send email only in standard business hours.<\/li>\n<li>Always study email analytics.<\/li>\n<li>Share insights and experiences through emails.<\/li>\n<li>Never commit grammatical mistakes.<\/li>\n<li>Succinctly explain your things.<\/li>\n<li>Focus on Click-through percentages and change your strategies accordingly.<\/li>\n<\/ul>\n<p>So, use the above mentioned <a href=\"http:\/\/www.cartoozo.com\/blog\/\">online marketing strategies<\/a> to boost productivity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing should be an integral part of your marketing strategy. Here are a few actionable online marketing strategies: Choose suitable keywords for higher ROI Keywords are the backbone of any online marketing campaign. That\u2019s why, it is important to choose them carefully. Here are a few ways to fine-tune your keywords research strategy: Always [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1142"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1142"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1142\/revisions"}],"predecessor-version":[{"id":1143,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1142\/revisions\/1143"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}