{"id":1136,"date":"2018-02-16T08:57:52","date_gmt":"2018-02-16T08:57:52","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1136"},"modified":"2025-07-11T11:12:55","modified_gmt":"2025-07-11T11:12:55","slug":"use-seo-to-improve-and-streamline-your-online-marketing","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/use-seo-to-improve-and-streamline-your-online-marketing\/","title":{"rendered":"Use SEO to Improve and Streamline your Online Marketing"},"content":{"rendered":"<p>Right SEO strategies can help online business to deliver the best. Here are a few <b>SEO strategies<\/b> to use:<\/p>\n<p><b>Strengthen design elements<\/b><\/p>\n<p>Many business owners still believe that website\u2019s design elements can\u2019t improve traffic, which is wrong.\u00a0 In fact, design plays an important role in improving the overall:<\/p>\n<ul>\n<li>rankings<\/li>\n<li>traffic<\/li>\n<li>conversion<\/li>\n<\/ul>\n<p>As a business owner,\u00a0 you should focus on a user-friendly website. Certain small tweaks in the elements can make a huge difference. For better results:<\/p>\n<ul>\n<li>Avoid unnecessary plugins and tools.<\/li>\n<li>Never ignore breadcrumbs.<\/li>\n<li>Choose responsive, clean and modern website template.<\/li>\n<li>Focus on both looks and functionality.<\/li>\n<\/ul>\n<p><b>Build solid backlinks <\/b><\/p>\n<p>Today, marketers are using a wide variety of backlink building techniques. However, when it comes to backlink building along with establishing relationship enhancing, you must create SlideShare presentations.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Create useful and original presentations.<\/li>\n<li>Use both text and images.<\/li>\n<li>Carefully optimise your presentations.<\/li>\n<li>Use Canva to create better designs and graphics.<\/li>\n<\/ul>\n<p><b>Don\u2019t ignore voice search <\/b><\/p>\n<p>Many marketers still believe that voice search is in its incipient stage, but reality is something different. According to a report, 20% of searches on mobile app and on Android devices are voice searches.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Keep your content simple and scanable.<\/li>\n<li>Create and optimise your Google My Business listing.<\/li>\n<li>Study &#8211; <a href=\"https:\/\/searchengineland.com\/optimize-voice-search-273849\" target=\"_blank\" rel=\"nofollow\">https:\/\/searchengineland.com\/optimize-voice-search-273849<\/a><\/li>\n<li>Use long-tail keywords.<\/li>\n<li>Create and optimise FAQ page.<\/li>\n<\/ul>\n<p><b>Automate content<\/b><\/p>\n<p>Consumers have the power to shape or break a business. Hence, it is prudent to empower them with the right content. Of course, it takes time and efforts to create original content.<\/p>\n<p>Tip:<\/p>\n<ul>\n<li>Use Pardot, Buffer, Tailwind, Searchmetrics, etc.<\/li>\n<\/ul>\n<p>Advantages of using content automation tools:<\/p>\n<ul>\n<li>Ease of creating content.<\/li>\n<li>Automating content publishing<\/li>\n<li>Simplifying content update<\/li>\n<li>Enabling businesses to deliver personalised content<\/li>\n<\/ul>\n<p>Bonus tips:<\/p>\n<ul>\n<li>Use all sorts of channels \u2013 email, social channels like Facebook, Twitter, YouTube and LinkedIn.<\/li>\n<li>Write, optimise and publish press releases to increase brand awareness.<\/li>\n<li>Include reviews on your site to create positive perceptions.<\/li>\n<\/ul>\n<p>So, use SEO to improve the quality of online marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right SEO strategies can help online business to deliver the best. Here are a few SEO strategies to use: Strengthen design elements Many business owners still believe that website\u2019s design elements can\u2019t improve traffic, which is wrong.\u00a0 In fact, design plays an important role in improving the overall: rankings traffic conversion As a business owner,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1136"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":2,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1136\/revisions"}],"predecessor-version":[{"id":1368,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1136\/revisions\/1368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1137"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}