{"id":1133,"date":"2018-02-15T08:56:18","date_gmt":"2018-02-15T08:56:18","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1133"},"modified":"2018-01-26T08:57:34","modified_gmt":"2018-01-26T08:57:34","slug":"use-online-marketing-for-successful-brand-building","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/use-online-marketing-for-successful-brand-building\/","title":{"rendered":"Use Online Marketing for Successful Brand Building"},"content":{"rendered":"<p>Whether you are a small business owner or hold a big firm, you should use <b>Online marketing techniques<\/b> to build your brand and improve ROI.<\/p>\n<p>Here are a few online marketing techniques to use:<\/p>\n<p><b>Content marketing <\/b><\/p>\n<p>According to Sonja Jefferson, marketing with valuable content really works.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use data and analytics to improve the impact of content marketing<\/li>\n<li>Create a mission statement and stick to it<\/li>\n<li>Develop KPI<\/li>\n<li>Measure your efforts against your goals<\/li>\n<li>Focus on UX and customer experience<\/li>\n<li>Always publish strategic content across the web<\/li>\n<li>Create and support content culture (https:\/\/bloomfire.com\/blog\/what-is-a-culture-of-content\/)<\/li>\n<li>Measure bounce rate, retention rate and total number of followers<\/li>\n<\/ul>\n<p><b>Social media <\/b><\/p>\n<p>Today, marketers find it quite challenging to build their brand through <a href=\"http:\/\/www.cartoozo.com\/social-media-marketing.html\">social media<\/a>. There are numerous channels, which make it even more difficult for them to choose a channel and gain success.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Get yourself familiar with the social media platforms<\/li>\n<li>Understand your business and choose the most suitable platform<\/li>\n<li>Devise a strategy and precisely target your audience<\/li>\n<li>Create and measure buzz<\/li>\n<li>Adhere to the communication protocols of the platform<\/li>\n<li>Build a loyal community<\/li>\n<li>Deliver useful content and listen to your users\/community<\/li>\n<li>Build trust because loyalty and trust go hand in hand<\/li>\n<li>Identify different types of advertising options available<\/li>\n<li>Engage more and more people<\/li>\n<\/ul>\n<p><b>Start a PPC campaign<\/b><\/p>\n<p>Most business owners believe that PPC is the <b>most expensive technique<\/b> to create brand awareness; however, in reality, they are wrong. It is a cost-effective and efficient method of advertising. It has its own advantages and can provide instant results. (PPC is 100% measurable \u2013 Ahrefs)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Focus on creating high quality ads<\/li>\n<li>Ensure that the headline matches the copy of the ad<\/li>\n<li>Use split testing method<\/li>\n<li>Refine and fine tune your landing pages<\/li>\n<li>Add social sharing icons to your landing pages<\/li>\n<li>Select more than one PPC channel (Instagram Ads, Twitter Ads)<\/li>\n<li>Optimise conversion funnel<\/li>\n<li>Use better call-to-action<\/li>\n<li>Study &#8211; https:\/\/ahrefs.com\/blog\/how-to-find-ppc-ads-of-competitors\/<\/li>\n<\/ul>\n<p>Bonus tips &#8211;<\/p>\n<ul>\n<li>Use email marketing to engage contacts.<\/li>\n<li>Streamline your web design because customers are quite judgemental when it comes to web design \u2013 Brandwatch.<\/li>\n<li>Create a Google+ profile account to build backlinks.<\/li>\n<li>Use a perfect landing page generator to capture leads.<\/li>\n<li>Understand and use HTML sitemaps and XML sitemaps.<\/li>\n<\/ul>\n<p>Use the above mentioned <b>online marketing techniques<\/b> to rule the roost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are a small business owner or hold a big firm, you should use Online marketing techniques to build your brand and improve ROI. Here are a few online marketing techniques to use: Content marketing According to Sonja Jefferson, marketing with valuable content really works. Tips &#8211; Use data and analytics to improve the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1133"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1133"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions"}],"predecessor-version":[{"id":1135,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1133\/revisions\/1135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1134"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}