{"id":1130,"date":"2018-02-14T08:54:48","date_gmt":"2018-02-14T08:54:48","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1130"},"modified":"2018-01-26T08:56:05","modified_gmt":"2018-01-26T08:56:05","slug":"technical-seo-tactics-and-strategies-for-marketers","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/technical-seo-tactics-and-strategies-for-marketers\/","title":{"rendered":"Technical SEO Tactics and Strategies for Marketers"},"content":{"rendered":"<p>SEO is advancing, that is why it is important for marketers to keep themselves updated with the latest algorithm updates.<\/p>\n<p>Here are a few <b>SEO techniques<\/b> and strategies that can help marketers to stay ahead of the competition:<\/p>\n<p><b>Check website speed <\/b><\/p>\n<p>A website that loads slow can\u2019t rank high and may lose traction over a period of time. That is why it is important to test and accelerate website speed at regular intervals.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use a CDN (A content delivery network is a system that uses distributed servers to deliver websites and other web content depending on user\u2019s location, and website\u2019s content &#8211; Monitis)<\/li>\n<li>Minimise redirects<\/li>\n<li>Minify java script codes<\/li>\n<li>Try to reduce image size (According to the HTTP Archive, 61 percent of a website\u2019s page weight on a desktop computer is images. Ensure that your website images are appropriately sized.)<\/li>\n<li>Study &#8211; <a href=\"https:\/\/moz.com\/blog\/15-tips-to-speed-up-your-website\" target=\"_blank\" rel=\"nofollow\">https:\/\/moz.com\/blog\/15-tips-to-speed-up-your-website<\/a><\/li>\n<\/ul>\n<p><b>Focus on click-through rate of a website <\/b><\/p>\n<p>It is a known fact that high organic CTR can improve the overall rankings as well as traffic of a website. However, it is also true that increasing CTR is one of the most difficult tasks.<\/p>\n<p>Here are a few ways to improve CTR of a website\/blog:<\/p>\n<ul>\n<li>Create creative titles.<\/li>\n<li>Identify and optimise low performing pages.<\/li>\n<li>Use lists and bullet points in your content.<\/li>\n<li>Spend time in writing engaging snippets.<\/li>\n<li>Optimise descriptions.<\/li>\n<li>Write specific and relevant content.<\/li>\n<li>Improve page load speed.<\/li>\n<li>Take advantage of Google Analytics and take actions.<\/li>\n<li>Try to reduce bounce rate.<\/li>\n<li>Improve site\u2019s usability.<\/li>\n<li>Use images and statistics in your content.<\/li>\n<\/ul>\n<p><b>Use Webmaster Tools<\/b><\/p>\n<p>It is one of the most helpful resources for marketers. It is designed to identify a site\u2019s issues, errors as well as spot penalties.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Always start with the verification process.<\/li>\n<li>Pay special attention to the dashboard.<\/li>\n<li>Set the preferred domain.<\/li>\n<li>Always study the total number of pages indexed by Google.<\/li>\n<li>Use &#8220;fetch as Google\u201d to index important pages of your website.<\/li>\n<li>Identify and fix broken links.<\/li>\n<li>Use this tool to improve your site\u2019s titles and descriptions.<\/li>\n<\/ul>\n<p><b>Focus on content audit <\/b><\/p>\n<p>Content audit improves the overall visibility of a website. Unfortunately content audit is still the most underutilised part of SEO.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Focus on content\u2019s title and descriptions as well as their lengths.<\/li>\n<li>Update your content at regular intervals.<\/li>\n<li>Optimise content with long-tail keywords.<\/li>\n<li>Remove duplicate and thin content.<\/li>\n<li>Remove\/replace broken links.<\/li>\n<li>Use quality content audit tools, like Dyno Mapper.<\/li>\n<\/ul>\n<p>If you are out of action, it is likely that your revenues will go down. So, use the above mentioned <a href=\"http:\/\/www.cartoozo.com\/blog\/\">SEO techniques<\/a> and strategies to outrank your competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is advancing, that is why it is important for marketers to keep themselves updated with the latest algorithm updates. Here are a few SEO techniques and strategies that can help marketers to stay ahead of the competition: Check website speed A website that loads slow can\u2019t rank high and may lose traction over a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1130"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1130"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1130\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1130\/revisions\/1132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1131"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}