{"id":1127,"date":"2018-02-13T08:52:56","date_gmt":"2018-02-13T08:52:56","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1127"},"modified":"2018-01-26T08:54:25","modified_gmt":"2018-01-26T08:54:25","slug":"smart-and-quick-seo-techniques-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/smart-and-quick-seo-techniques-for-small-businesses\/","title":{"rendered":"Smart and Quick SEO Techniques for Small Businesses"},"content":{"rendered":"<p>Here are a few <b>SEO techniques<\/b> for small businesses:<\/p>\n<p><b>Create a mobile-friendly website<\/b><\/p>\n<p>According to Addthis, a mobile-friendly site is a website that is designed to be displayed on hand-held (mobile) devices such as smartphones or tablets. As a business owner, you must invest in creating a mobile friendly website to capture wider audiences.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Try to include a viewport meta tag<\/li>\n<li>Use YouTube videos on your site<\/li>\n<li>Always use high-resolution images<\/li>\n<\/ul>\n<p><b>Perform extensive keyword research<\/b><\/p>\n<p>Keyword research is one of the most important, valuable, and high return activities in the search marketing field \u2013 Moz.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Conduct keyword research on the basis of business, industry, competitive landscape and your website.<\/li>\n<li>Generate extensive keyword ideas to pick the most suitable one.<\/li>\n<li>Keep an eye on Search Analytics.<\/li>\n<li>Research your industry.<\/li>\n<li>Never ignore keyword impressions and clicks.<\/li>\n<li>Use https:\/\/ubersuggest.io\/, Google Trends and http:\/\/answerthepublic.com\/.<\/li>\n<li>Study search volume, clicks, clicks per search, cost per click, etc.<\/li>\n<\/ul>\n<p><b>Understand your online audience<\/b><\/p>\n<p>First and foremost, understand the interest and behaviour of your customers. It will help you to maximise the chance of your success.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use Google Analytics, Facebook Audience Manager and Twitter Audience Insights.<\/li>\n<li>Conduct market research.<\/li>\n<li>Study social networks.<\/li>\n<li>Aberdeen Research reported that marketers who use personas achieve 73% higher conversions.<\/li>\n<\/ul>\n<p><b>Use PPC (paid advertising)<\/b><\/p>\n<p><a href=\"http:\/\/www.cartoozo.com\/pay-per-click.html\">Pay-per-click (PPC)<\/a>, also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites \u2013 Wikipedia. As a marketer, if you want to accelerate your site\u2019s traffic as well as conversions, you need to mix PPC with your online marketing strategy.<\/p>\n<p>(According to a report, top 3 paid ad spots on a Google results page get 41% of the clicks on the page)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Strategically use PPC<\/li>\n<li>Set your budget according to your business goals<\/li>\n<li>Create high quality landing pages<\/li>\n<li>Focus on headlines and descriptions<\/li>\n<li>Include long-tail keywords<\/li>\n<li>Optimise landing pages<\/li>\n<li>Wisely use CTAs<\/li>\n<li>Measure ROI at regular intervals<\/li>\n<\/ul>\n<p><b>Check your website for onsite issues<\/b><\/p>\n<p>If you want to gain success, check your entire website for possible errors and issues.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Find duplicate content.<\/li>\n<li>Create an XML sitemap.<\/li>\n<li>Use check: validator.w3.org, and brokenlinkcheck.com<\/li>\n<li>Analyse and adjust website speed.<\/li>\n<li>Fix hreflang mistakes.<\/li>\n<li>Identify and remove error pages.<\/li>\n<\/ul>\n<p>So, use the above mentioned SEO techniques to transform your online business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few SEO techniques for small businesses: Create a mobile-friendly website According to Addthis, a mobile-friendly site is a website that is designed to be displayed on hand-held (mobile) devices such as smartphones or tablets. As a business owner, you must invest in creating a mobile friendly website to capture wider audiences. Tips: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1127"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":1129,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1127\/revisions\/1129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1128"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}