{"id":1115,"date":"2018-02-09T08:46:10","date_gmt":"2018-02-09T08:46:10","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1115"},"modified":"2018-01-26T08:47:58","modified_gmt":"2018-01-26T08:47:58","slug":"online-marketing-strategies-to-gain-prominence","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/online-marketing-strategies-to-gain-prominence\/","title":{"rendered":"Online Marketing Strategies to Gain Prominence"},"content":{"rendered":"<p>In a competitive digital marketing landscape, online businesses need to make sure that their online marketing strategies help them to attain their objectives. Here are a few <b>online marketing strategies<\/b> that can help businesses to improve their bottom line.<\/p>\n<p><b>Focus on Structured Data<\/b><\/p>\n<p>It is important to use Structured Data so that Google can categorise as well as index your website in a better way.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use Rich Cards or Structured Data report.<\/li>\n<li>Use the Fetch as Google tool.<\/li>\n<li>Always follow the structured data guidelines.<\/li>\n<li>Use the Structured Data Testing Tool.<\/li>\n<\/ul>\n<p><b>Study HTML Improvements <\/b><\/p>\n<p>You should regularly study and analyse Google Search Console for HTML improvements. It will help you to identify duplicate\/long\/short meta descriptions, missing\/duplicate\/long\/short title tags and more.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Make sure titles are up to 70 characters long.<\/li>\n<li>Make sure descriptions have 160-165 characters.<\/li>\n<li>Study robots.txt or .htaccess files and test them.<\/li>\n<\/ul>\n<p><b>Do not ignore Accelerated Mobile Pages (AMP)<\/b><\/p>\n<p>It is a technique that helps to build fast-loading HTML and JS pages. The basic idea is to make web pages render quickly on mobile devices.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Convert regular HTML into AMP HTML.<\/li>\n<li>Make sure <a href=\"http:\/\/www.cartoozo.com\/blog\/amp-is-turning-out-to-be-a-game-changer\/\">AMP page<\/a> follows the AMP HTML specifications.<\/li>\n<li>Study https:\/\/support.google.com\/webmasters\/answer\/6340290?hl=en<\/li>\n<li>Create AMP pages with responsive design.<\/li>\n<\/ul>\n<p><b>Study Search Analytics Report<\/b><\/p>\n<p>It helps you to know total number of impressions per keyword.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Identify low performing keywords.<\/li>\n<li>Know click-through ratio to keywords.<\/li>\n<\/ul>\n<p><b>Links to your website <\/b><\/p>\n<p>If you want to enhance your SEO and take it to the next level, focus on websites that link to your URLs.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Identify suspicious backlinks and remove them.<\/li>\n<li>Increase the number and quality of backlinks.<\/li>\n<li>Focus on building internal links.<\/li>\n<\/ul>\n<p><b>Sitemaps<\/b><\/p>\n<p>A sitemap.xml is an important part of SEO. It helps search engines to crawl and index your website\u2019s URLs efficiently.<\/p>\n<p>Tips-<\/p>\n<ul>\n<li>Submit a sitemap to Search Console.<\/li>\n<li>Use https:\/\/www.xml-sitemaps.com\/ to create a sitemap.<\/li>\n<li>Keep your sitemap.xml updated.<\/li>\n<li>Remove dead URLs from the sitemap.xml.<\/li>\n<\/ul>\n<p>Bonus tips-<\/p>\n<ul>\n<li>Create and optimise robots.txt files.<\/li>\n<li>Write original content and share it on StumbleUpon, Reddit and Medium.<\/li>\n<li>Wisely use Videos, Infographics, How tos\/tutorials, etc.<\/li>\n<li>Use Quora, Slideshare, Inbound.org, BlogEngage, etc. to make your website popular.<\/li>\n<\/ul>\n<p>So, use these <b>online marketing strategies<\/b> to gain prominence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a competitive digital marketing landscape, online businesses need to make sure that their online marketing strategies help them to attain their objectives. Here are a few online marketing strategies that can help businesses to improve their bottom line. Focus on Structured Data It is important to use Structured Data so that Google can categorise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1115"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1115"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1115\/revisions\/1117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1116"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}