{"id":1103,"date":"2018-02-05T08:37:29","date_gmt":"2018-02-05T08:37:29","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1103"},"modified":"2018-01-26T08:39:05","modified_gmt":"2018-01-26T08:39:05","slug":"five-relevant-digital-marketing-techniques-to-improve-rankings","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/five-relevant-digital-marketing-techniques-to-improve-rankings\/","title":{"rendered":"Five Relevant Digital Marketing Techniques to Improve Rankings"},"content":{"rendered":"<p>Experts use different digital marketing methods to improve a website\u2019s rankings, traffic, sales and revenue. If you are a new digital marketer, you should use the following digital marketing techniques:<\/p>\n<p><b>Pay attention to link building techniques <\/b><\/p>\n<p>It\u2019s a fact that backlink profile is a vital factor for <b>achieving high ranking and traffic<\/b>.\u00a0 That is why it is important to build quality backlinks<span style=\"text-decoration: line-through;\">.<\/span><\/p>\n<p>Here are a few tips to create quality backlinks:<\/p>\n<ul>\n<li>Create useful tools, quiz and write press releases.<\/li>\n<li>Identify competitor\u2019s backlinks.<\/li>\n<li>Create and publish case studies, white papers and videos.<\/li>\n<li>Write book or application reviews.<\/li>\n<li>Create informative charts and graphs.<\/li>\n<li>Interlink your blog posts for better connectivity.<\/li>\n<\/ul>\n<p><b>Use best keyword research tools<\/b><\/p>\n<p><a href=\"http:\/\/www.cartoozo.com\/keyword-analysis.html\">Keyword research <\/a>can make or break any business. As a marketer, you should use reliable keyword research tools to pick the most relevant keywords.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use Google Keyword Planner.<\/li>\n<li>Don\u2019t ignore keyword difficulty.<\/li>\n<li>Use Moz Keyword Explorer, SEMrush and WordStream.<\/li>\n<\/ul>\n<p><b>Publish content regularly <\/b><\/p>\n<p>If you want to improve your website\u2019s rankings and traffic, you should invest your time in creating and publishing content. As a marketer, you should create fresh content and publish it on your blog.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Use Medium.com because it gets over 60 million visits per month.<\/li>\n<li>Publish content on your company\u2019s blog.<\/li>\n<li>Republish your content on <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.slideshare.net<\/a>.<\/li>\n<\/ul>\n<p><b>Focus on Homepage <\/b><\/p>\n<p>Most websites fail to convert users because of their poor Homepage approach. Hence, as a marketer, you should especially focus on your homepage. (According to AdRoll, 98% of your first-time site visitors won\u2019t convert on your homepage.)<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Always use call to actions and provide compelling offers.<\/li>\n<li>Create innovative and creative headlines.<\/li>\n<li>Use vivid and easy-to-understand language.<\/li>\n<li>Invest in video content because it is the future of marketing. (According to Engadget, users watch one billion hours of video every single day on YouTube alone.)<\/li>\n<li>Use testimonials.<\/li>\n<\/ul>\n<p><b>Use Twitter <\/b><\/p>\n<p>To grow your business, you should use Twitter.\u00a0 It is one of the best platforms to promote your brand.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Be active and reply to tweets.<\/li>\n<li>Use quality tools to make attractive graphics and post them.<\/li>\n<li>Start ad campaigns.<\/li>\n<li>Create and promote contests.<\/li>\n<li>Focus on video marketing.<\/li>\n<\/ul>\n<p>Whether you want to improve your site\u2019s rankings or traffic, you can always use the above mentioned techniques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experts use different digital marketing methods to improve a website\u2019s rankings, traffic, sales and revenue. If you are a new digital marketer, you should use the following digital marketing techniques: Pay attention to link building techniques It\u2019s a fact that backlink profile is a vital factor for achieving high ranking and traffic.\u00a0 That is why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1103"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1103\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1103\/revisions\/1105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1104"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}