{"id":1091,"date":"2018-02-01T08:24:34","date_gmt":"2018-02-01T08:24:34","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1091"},"modified":"2018-01-26T08:26:02","modified_gmt":"2018-01-26T08:26:02","slug":"e-commerce-marketing-tips-for-extraordinary-growth","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/e-commerce-marketing-tips-for-extraordinary-growth\/","title":{"rendered":"E-commerce Marketing Tips for Extraordinary Growth"},"content":{"rendered":"<p>Here are a few simple online marketing strategies for e-commerce stores:<\/p>\n<p><b>Formulate an effective content marketing strategy<\/b><\/p>\n<p>A solid content marketing strategy can take your e-commerce store to the next level. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did the last year.<\/p>\n<p>Here are a few steps to create a content marketing strategy &#8211;<\/p>\n<ul>\n<li>Define your objectives<\/li>\n<li>Identify target market<\/li>\n<li>Perform a content audit<\/li>\n<li>Choose the best CMS<\/li>\n<li>Brainstorm ideas<\/li>\n<li>Identify the type of content you want to create (blog posts, ebooks, case studies, infographics, etc.)<\/li>\n<li>Publish and manage your content<\/li>\n<\/ul>\n<p><b>Create an email marketing campaign<\/b><\/p>\n<p><a href=\"http:\/\/www.cartoozo.com\/blog\/simple-ways-to-improve-your-email-marketing-efforts\/\">Email marketing<\/a> is essential for e-commerce marketing. It is helpful in connecting with customers and convincing them to shop more. Not to mention, it is always a good idea to keep in touch with customers and improve their understanding about new products and services.<\/p>\n<p>Here are a few steps for an email marketing strategy:<\/p>\n<ul>\n<li>Identify the need for email marketing<\/li>\n<li>Draft email copy as per your customer\u2019s persona<\/li>\n<li>Set up tracking<\/li>\n<li>Test your email and make changes<\/li>\n<li>Complete the email checklist<\/li>\n<li>Send\u00a0 emails<\/li>\n<li>Revise email templates<\/li>\n<\/ul>\n<p><b>Create original content <\/b><\/p>\n<p>Original content always establishes better connections with consumers.<\/p>\n<p>Tips<\/p>\n<ul>\n<li>Create helpful videos, blog posts, audio segments and e-books for your e-commerce store.<\/li>\n<li>Share your brand\u2019s story.<\/li>\n<li>Write and share case studies.<\/li>\n<li>Write on trendy topics.<\/li>\n<\/ul>\n<p><b>Wise use of user generated content (<\/b>User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system &#8211; Wikipedia<b>)<\/b><\/p>\n<p>User generated content is a great way to attract customers.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>Integrate User-generated content on product pages.<\/li>\n<li>Use pictures of satisfied customers.<\/li>\n<li>Integrate video testimonials.<\/li>\n<\/ul>\n<p><b>Wisely handle Social Networks<\/b><\/p>\n<p>If you are not using social media networks for your e-commerce store, you should. It will help you to create buzz and attract consumers. However, if you have limited time to devote, you can use social media automation tools.<\/p>\n<p>Tips-<\/p>\n<ul>\n<li>Create and share informative Facebook posts.<\/li>\n<li>Wisely use a social media network.<\/li>\n<\/ul>\n<p><b>Streamline your checkout process<\/b><\/p>\n<p>If your e-commerce store has a cluttered Checkout Process, it may not generate the expected leads. Hence, you need to optimise and test your checkout page for the maximum benefits.<\/p>\n<p>Tips &#8211;<\/p>\n<ul>\n<li>A\/B test your checkout process.<\/li>\n<li>Always provide a calculator to your customers.<\/li>\n<\/ul>\n<p>So, use these simple online marketing strategies for your e-commerce store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few simple online marketing strategies for e-commerce stores: Formulate an effective content marketing strategy A solid content marketing strategy can take your e-commerce store to the next level. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did the last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1091"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1091"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1091\/revisions"}],"predecessor-version":[{"id":1093,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1091\/revisions\/1093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1092"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}