{"id":1047,"date":"2017-09-27T10:50:17","date_gmt":"2017-09-27T10:50:17","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1047"},"modified":"2017-09-27T10:50:17","modified_gmt":"2017-09-27T10:50:17","slug":"3-simple-seo-tactics-to-improve-your-rankings","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/3-simple-seo-tactics-to-improve-your-rankings\/","title":{"rendered":"3 Simple SEO Tactics to Improve Your Rankings"},"content":{"rendered":"<p>SEO is difficult, but attainable. According to some online marketing evangelists and technical experts, if marketers optimise their websites in a proper way, they can achieve their goals in a seamless manner.<\/p>\n<p>They often suggest essential tactics, such as:<\/p>\n<p><b>Designing SEO-friendly and relevant website<\/b><\/p>\n<p>Website friendliness is one of the most important aspects when it comes to achieving good rankings. Marketers need to understand that they must create a website that can be easily indexed and crawled by search engines.<\/p>\n<p>Here are a few tips to make a website SEO-friendly:<\/p>\n<ul>\n<li>Keep your site\u2019s content in HTML text format.<\/li>\n<li>Focus on the labelling of images.<\/li>\n<li>Strengthen your site\u2019s internal linking structure. (According to Moz, internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.)<\/li>\n<li>Never hide your website\u2019s navigation.<\/li>\n<li>Focus on keyword targeting.<\/li>\n<li>Carefully use robots.txt. (According to Moz, robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.)<\/li>\n<li>Understand how search engines index and follow links.<\/li>\n<\/ul>\n<p><b>XML Sitemaps <\/b><\/p>\n<p>It is a well-known fact that almost all search engines support and understand the protocol of XML sitemaps. As a marketer, you should use it to provide a list of URLs to search engines so that they can crawl and index them efficiently.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Keep your XML sitemap updated.<\/li>\n<li>Remove duplicate URLs from the sitemap.<\/li>\n<li>Use an XML sitemap to increase the value of a website.<\/li>\n<li>Create an XML sitemap in a suitable format.<\/li>\n<li>Use a high-quality XML sitemap generator.<\/li>\n<li>Create mobile, image and video sitemaps separately.<\/li>\n<li>Don\u2019t forget to upload XML sitemap to the root directory.<\/li>\n<li>Submit XML sitemap to webmaster tool.<\/li>\n<\/ul>\n<p><b>Information architecture <\/b><\/p>\n<p>Most marketers do not understand the importance of information architecture, which is a big mistake. In practical terms, it is a logical flow of information. If you want to make your website <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO<\/a> and user friendly, carefully design your site\u2019s architecture.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Keep the flow of information logical to improve user\u2019s browsing experience.<\/li>\n<li>Use 301 redirection wherever possible.<\/li>\n<li>Understand ins and outs of HTTP server codes.<\/li>\n<li>Use static and keyword-targeted URLs.<\/li>\n<li>Follow a standard site\u2019s architecture protocol.<\/li>\n<li>Create a visual hierarchy.<\/li>\n<li>Structure your site\u2019s category logically.<\/li>\n<li>Address the issue of pagination. (<a href=\"https:\/\/moz.com\/blog\/pagination-best-practices-for-seo-user-experience\" target=\"_blank\" rel=\"nofollow\">https:\/\/moz.com\/blog\/pagination-best-practices-for-seo-user-experience<\/a>)<\/li>\n<li>Solve technical issues that prevent URL crawling.<\/li>\n<li>Follow W3C guidelines.<\/li>\n<li>Remove problematic elements from your website.<\/li>\n<\/ul>\n<p>So, follow the above mentioned SEO tactics to achieve your objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is difficult, but attainable. According to some online marketing evangelists and technical experts, if marketers optimise their websites in a proper way, they can achieve their goals in a seamless manner. They often suggest essential tactics, such as: Designing SEO-friendly and relevant website Website friendliness is one of the most important aspects when it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1047"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1049,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1048"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}