{"id":1017,"date":"2017-08-29T07:22:33","date_gmt":"2017-08-29T07:22:33","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1017"},"modified":"2017-08-21T07:24:26","modified_gmt":"2017-08-21T07:24:26","slug":"online-store-optimisation-strategies-for-businesses","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/online-store-optimisation-strategies-for-businesses\/","title":{"rendered":"Online Store Optimisation Strategies for Businesses"},"content":{"rendered":"<p>Every online store owner wants to attract traffic as well as improve conversions. They use a wide variety of <a href=\"http:\/\/www.cartoozo.com\/search-engine-optimisation.html\">SEO<\/a> and online marketing techniques.<\/p>\n<p>Here are a few online store optimisation strategies:<\/p>\n<p><b>Use a clean and intuitive website design <\/b><\/p>\n<p>It is a known fact that easy to understand and professional templates can make a huge impact. All you need to do is to use large and high-quality images.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use a carousel to show your goods<\/li>\n<li>Always display your most popular products<\/li>\n<li>Use SumAll or Google Analytics to monitor progress<\/li>\n<li>Use cleaner and professional designs<\/li>\n<li>Use visually appealing product images<\/li>\n<li>Focus on creating simple and easy-to-use navigation<\/li>\n<\/ul>\n<p><b>Display your address <\/b><\/p>\n<p>If you want to improve the credibility of your online store, you need to display your address and phone number on each page.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Display contact details on the right side of the site.<\/li>\n<li>Use map location so that users can locate your business.<\/li>\n<\/ul>\n<p><b>Attracts visitors <\/b><\/p>\n<p>Free shipping, return policies, sale, discounts are the best ways to attract customers. According to a report, 44% of carts are abandoned because of high shipping costs.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Display offers, deals, pricing, discounts, free shipping, etc. on the home page of the website.<\/li>\n<li>Detail them to explain to your visitors.<\/li>\n<li>Clearly define your customer-friendly policies.<\/li>\n<li>Provide the final price after calculating taxes, shipping cost, etc.<\/li>\n<\/ul>\n<p><b>Improve trustworthiness of your website <\/b><\/p>\n<p>Use security certificates and trust marks to improve trustworthiness of your website. According to a study, online sales can increase by up to 36% when a retail site displays familiar trustmarks.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Display logos of VeriSign, TRUSTe and the Better Business Bureau.<\/li>\n<li>Add logos of credit cards and other payment methods.<\/li>\n<\/ul>\n<p><b>About Us Page <\/b><\/p>\n<p>One way to attract customers is to tell your unique story. All you need to do is to display your story on the About Us page.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Write a story based on your brand, product or service.<\/li>\n<li>Try to connect with users.<\/li>\n<li>Use images and videos for better customer engagement.<\/li>\n<\/ul>\n<p><b>Additional tips:<\/b><\/p>\n<ul>\n<li>Optimise content.<\/li>\n<li>Use better images, add product reviews and harness the power of videos.<\/li>\n<li>Create and publish infographics.<\/li>\n<li>Start a blog.<\/li>\n<li>Focus on your website\u2019s look, feel and the overall user\u2019s experience.<\/li>\n<li>Optimise your website\u2019s design for conversion.<\/li>\n<li>Write more specific descriptions.<\/li>\n<li>Use bullet points.<\/li>\n<li>Choose and use keywords wisely.<\/li>\n<li>Use email marketing.<\/li>\n<\/ul>\n<p>So, use the above mentioned<b> online store optimisation <\/b>strategies to improve overall conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every online store owner wants to attract traffic as well as improve conversions. They use a wide variety of SEO and online marketing techniques. Here are a few online store optimisation strategies: Use a clean and intuitive website design It is a known fact that easy to understand and professional templates can make a huge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1017"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1019,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1017\/revisions\/1019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1018"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}