{"id":1011,"date":"2017-08-27T07:16:36","date_gmt":"2017-08-27T07:16:36","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1011"},"modified":"2017-08-21T07:18:24","modified_gmt":"2017-08-21T07:18:24","slug":"how-to-identify-and-fix-technical-seo-issues","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/how-to-identify-and-fix-technical-seo-issues\/","title":{"rendered":"How to Identify and Fix Technical SEO Issues"},"content":{"rendered":"<p>It is a well established fact that SEO requires deep technical knowledge because a website may have many technical problems that may prevent its growth. That is why it is important for webmasters to <b>identify and fix technical problems <\/b>of a website as soon as possible.<\/p>\n<p>Here are common technical SEO problems:<\/p>\n<p><b>URL case <\/b><\/p>\n<p>According to a study, most websites have upper case URLs, whereas URLs having lower case are user and SEO friendly.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Always choose single case URLs (preferred version \u2013 lower case) for a website.<\/li>\n<li>Use a URL rewriting module to solve the problem.<\/li>\n<li>Understand the restrictions of servers.<\/li>\n<li>Maintain URL consistency throughout the website.<\/li>\n<\/ul>\n<p><b>A www and non-www version <\/b><\/p>\n<p>Many online marketers still believe that it doesn\u2019t make any difference, if their websites resolve with both version of www and non-www. However, the truth remains it is one of the biggest duplicate issues. Google treats a www and non-www URL as separate\/different pages.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use 301 redirection. (According to webconfs, a 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection.)<\/li>\n<li>Never use 302 redirection.<\/li>\n<li>Study \u2013 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/93633?hl=en\" target=\"_blank\" rel=\"nofollow\">https:\/\/support.google.com\/webmasters\/answer\/93633?hl=en<\/a>.<\/li>\n<li>If you can\u2019t use redirections, use Search Console platform to set your preferred domain.<\/li>\n<li>Use a dash instead of an underscore in URLs.<\/li>\n<li>Keep your URLs static.<\/li>\n<\/ul>\n<p><b>Multiple versions of the homepage<\/b><\/p>\n<p>It is one of the most common problems faced by many websites. The problem is the same website resolves with its default, index as well as home version, which creates a severe duplicity problem.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Use a 301 redirect to the duplicate version.<\/li>\n<li>You can also use the rel=canonical tag.<\/li>\n<li>Use Screaming Frog to find internal duplicate pages.<\/li>\n<li>Try different methods to find duplicate URLs.<\/li>\n<\/ul>\n<p><b>Outdated sitemaps<\/b><\/p>\n<p>XML sitemaps are useful for search engines. These files help bots\/robots to find all URLs present on a website. However, most webmasters create them only once and never update them.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Always keep your XML sitemaps updated.<\/li>\n<li>Remove broken links from the sitemaps.<\/li>\n<li>Create dynamic sitemaps so that they get automatically updated.<\/li>\n<\/ul>\n<p><b>Use HTTPS<\/b><\/p>\n<p>HTTPS is a secure internet communication protocol that is designed to protect the integrity and confidentiality of data between a user\u2019s computer and the website.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Understand the concepts of encryption, data integrity, and authentication.<\/li>\n<li>Know the process of implementing HTTPS.<\/li>\n<li>Use robust security certificates.<\/li>\n<li>For more information, study \u2013 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6073543?hl=en&amp;ref_topic=6001951\" target=\"_blank\" rel=\"nofollow\">https:\/\/support.google.com\/webmasters\/answer\/6073543?hl=en&amp;ref_topic=6001951<\/a>.<\/li>\n<\/ul>\n<p>So, identify and fix the above given <a href=\"http:\/\/www.cartoozo.com\/blog\/importance-of-technical-audit-in-seo\/\">technical SEO<\/a> issues as soon as possible to gain prominence as well as rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a well established fact that SEO requires deep technical knowledge because a website may have many technical problems that may prevent its growth. That is why it is important for webmasters to identify and fix technical problems of a website as soon as possible. Here are common technical SEO problems: URL case According [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1011"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1011"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1011\/revisions"}],"predecessor-version":[{"id":1013,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1011\/revisions\/1013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1012"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}