{"id":1002,"date":"2017-08-24T07:10:30","date_gmt":"2017-08-24T07:10:30","guid":{"rendered":"http:\/\/www.cartoozo.com\/blog\/?p=1002"},"modified":"2017-08-21T07:12:14","modified_gmt":"2017-08-21T07:12:14","slug":"elements-to-consider-while-doing-seo","status":"publish","type":"post","link":"https:\/\/www.cartoozo.com\/blog\/elements-to-consider-while-doing-seo\/","title":{"rendered":"Elements to Consider while Doing SEO"},"content":{"rendered":"<p>SEO is not only a mechanism to gain rankings and traffic for a particular website\/blog, in fact, it is more than that. It involves the widest possible elements from website\u2019s structure to content audit. Global SEO experts focus on different types of techniques to gain rankings.<\/p>\n<p>Here are a few unique <a href=\"http:\/\/www.cartoozo.com\/blog\/\">SEO techniques<\/a> they use:<\/p>\n<p><b>Link audit <\/b><\/p>\n<p>According to ahrefs, a link audit is an in-depth analysis that allows us to emphasise on certain aspect of link building, and it helps us detect problems or opportunities in terms of backlinks.<\/p>\n<p>Link audit Tips:<\/p>\n<ul>\n<li>Carry out backlink competitor analysis and anchor text distribution\/analysis.<\/li>\n<li>Focus on the type of links (such as dofollow or nofollow).<\/li>\n<li>Use effective link audit tools.<\/li>\n<li>Focus on improving natural link building techniques.<\/li>\n<li>Identify grey\/black or white hat link building techniques.<\/li>\n<li>Identify total number of naked and hybrid anchor text.<\/li>\n<\/ul>\n<p><b>A\/B Testing<\/b><\/p>\n<p>According to optimizely, A\/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or application against each other to determine which one performs better. Of course, it takes time to carry out the process, but it is beneficial for websites.<\/p>\n<p>A\/B Testing Tips:<\/p>\n<ul>\n<li>Always identify your goals before starting A\/B testing.<\/li>\n<li>Create multiple variations and measure results.<\/li>\n<li>Use efficient A\/B testing tools.<\/li>\n<li>Use 302 redirects instead of 301s while performing A\/B testing.<\/li>\n<li>Always test your subject lines, CTAs, images, layout and headings for better website performance.<\/li>\n<li>Record minor variations.<\/li>\n<\/ul>\n<p><b>Internal Links<\/b><\/p>\n<p>According to Wikipedia, an internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either &#8220;external&#8221; or &#8220;internal&#8221; depending on their target or destination.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Never use many outbound links.<\/li>\n<li>Formulate a better internal link structure.<\/li>\n<li>Fix broken internal links.<\/li>\n<\/ul>\n<p><b>Errors and warnings <\/b><\/p>\n<p>If you want to improve the overall performance of your website, you need to focus on the errors and warnings. For that, you need to fix HTML errors.<\/p>\n<p>Tips:<\/p>\n<ul>\n<li>Access Google webmaster tools to identify and fix HTML errors.<\/li>\n<li>Use the W3C Markup Validation Service.<\/li>\n<li>Understand the difference between 403 and 404 errors.(<a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_HTTP_status_codes\" target=\"_blank\" rel=\"nofollow\">https:\/\/en.wikipedia.org\/wiki\/List_of_HTTP_status_codes<\/a>)<\/li>\n<\/ul>\n<p>Bonus tips:<\/p>\n<ul>\n<li>Always provide unique and insightful content.<\/li>\n<li>Use intuitive website layout.<\/li>\n<li>Use tried and tested call-to-actions.<\/li>\n<li>Write relevant meta titles and descriptions.<\/li>\n<li>Organise your content in a seamless manner.<\/li>\n<li>Use Google My Business (GMB) because it is an essential tool for small businesses for local SEO.<\/li>\n<li>Keep your site\u2019s structure simple and streamlined.<\/li>\n<li>Keep your URL structure simple and user-friendly.<\/li>\n<li>Optimise your website according to your objectives.<\/li>\n<li>Keep an eye on Google search algorithm updates.<\/li>\n<\/ul>\n<p>So, follow these SEO tips to strike the fortune.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is not only a mechanism to gain rankings and traffic for a particular website\/blog, in fact, it is more than that. It involves the widest possible elements from website\u2019s structure to content audit. Global SEO experts focus on different types of techniques to gain rankings. Here are a few unique SEO techniques they use: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1002"}],"collection":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":1,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1002\/revisions"}],"predecessor-version":[{"id":1004,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/posts\/1002\/revisions\/1004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media\/1003"}],"wp:attachment":[{"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/media?parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/categories?post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartoozo.com\/blog\/wp-json\/wp\/v2\/tags?post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}