Right SEO strategies can help online business to deliver the best. Here are a few SEO strategies to use:
Strengthen design elements
Many business owners still believe that website’s design elements can’t improve traffic, which is wrong. In fact, design plays an important role in improving the overall:
- rankings
- traffic
- conversion
As a business owner, you should focus on a user-friendly website. Certain small tweaks in the elements can make a huge difference. For better results:
- Avoid unnecessary plugins and tools.
- Never ignore breadcrumbs.
- Choose responsive, clean and modern website template.
- Focus on both looks and functionality.
Build solid backlinks
Today, marketers are using a wide variety of backlink building techniques. However, when it comes to backlink building along with establishing relationship enhancing, you must create SlideShare presentations.
Tips:
- Create useful and original presentations.
- Use both text and images.
- Carefully optimise your presentations.
- Use Canva to create better designs and graphics.
Don’t ignore voice search
Many marketers still believe that voice search is in its incipient stage, but reality is something different. According to a report, 20% of searches on mobile app and on Android devices are voice searches.
Tips:
- Keep your content simple and scanable.
- Create and optimise your Google My Business listing.
- Study – http://searchengineland.com/optimize-voice-search-273849
- Use long-tail keywords.
- Create and optimise FAQ page.
Automate content
Consumers have the power to shape or break a business. Hence, it is prudent to empower them with the right content. Of course, it takes time and efforts to create original content.
Tip:
- Use Pardot, Buffer, Tailwind, Searchmetrics, etc.
Advantages of using content automation tools:
- Ease of creating content.
- Automating content publishing
- Simplifying content update
- Enabling businesses to deliver personalised content
Bonus tips:
- Use all sorts of channels – email, social channels like Facebook, Twitter, YouTube and LinkedIn.
- Write, optimise and publish press releases to increase brand awareness.
- Include reviews on your site to create positive perceptions.
So, use SEO to improve the quality of online marketing.
