Techniques to Improve the Value of a Website

Techniques to Improve the Value of a Website

Worldwide digital marketing experts always strive to boost their websites’ overall conversion rate, reduce bounce rate, improve interactivity, and amplify its speed; however, they often fail to improve the value of a website to gain substantial yields.

Here are a few techniques to improve the value of a website:

SEM

It is a well-established fact that higher the rankings, better the visibility (more clicks and conversions as well). However, is it possible to attain high SERP position? Answer is – yes, but for that you need to use SEO, CRO and PPC altogether.   For that, you need to:

  • Write high quality title and description meta tags.
  • Learn standard SEO and PPC optimisation techniques to improve the visibility of your website.
  • Optimise your landing pages and write persuasive content.

SEO

Today, SEO is more than a buzzword. It is all about making a website user and search engine friendly.

Tips:

  • Create a professionally designed website to lend it credibility.
  • Make sure your website is intuitive and responsive.
  • Simplify information architecture of your site.
  • Focus on both on-page and off-page optimisation.
  • Focus on improving inbound links.
  • Avoid JavaScript navigation.
  • Strategically use keywords across the website.
  • Stay away from keyword stuffing and hidden text.
  • Focus on location based and long-tail keywords.
  • Get links from industry websites.
  • Reduce redirects.
  • Use efficient code to improve the speed of your website.
  • Improve server response time.

Website content

Website content plays an important role in attracting visitors and converting browsers into customers. Hence, write keyword-focused and valuable content.

Tips:

  • Write useful, credible and business specific content.
  • Give sufficient facts, figures and examples to explain your point.
  • Use high quality images and videos within the content to improve its readability.
  • Write fresh content and get it listed on top platforms.
  • Try to obtain user-generated content.

PPC

If you want to generate more leads, boost ROI and build brand awareness in less time, you need to use PPC. It is a great technique to improve the overall conversion rate of your website.

Top Tips:

  • Choose appropriate keywords to target.
  • Select the right audience to target.
  • Write specific ads that feature your keywords.
  • Create objective-based landing pages.
  • Set bids to achieve realistic goals.
  • Use clear CTA to motivate users.
  • Provide complete and actionable information.
  • Monitor the performance of campaigns at regular intervals.

So, whether you want to improve the value of a website or gain good rankings, use the above given techniques to gain success.

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