Importance of On Page Optimisation

Importance of On-Page Optimisation

It is widely accepted that SEO is essential for any business operating online; businesses need to know how to carry out on-page optimisation in order to gain rankings and traffic. Just go through this article to know its importance and integral elements.

Here are a few on-page optimisation elements:

Google Search Console

According to Google, Google Search Console is a free service that helps you monitor and maintain your site’s presence in Google Search results.

Google Search Console helps marketers to:

  • Submit and check a sitemap.
  • Check and set the crawl rate.
  • View statistics when Googlebot accesses a website.
  • Write and check a robots.txt file.

Key elements to consider:

  • Set your preferred domain
  • HTML improvements
  • Links to your site
  • Manual actions
  • Crawl errors

Tips:

  • Always add a website to your Search Console account.
  • Specify your preferred domain (www or non-www).

Benefits:

Search Console helps you to monitor your website’s traffic, ranking, and much more.

XML Sitemap/HTML Sitemap

According to Wikipedia, a Sitemap is an XML file that lists URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Benefits to using an xml sitemap:

  • Lists all URLs.
  • Gives special instructions to search engines.

Nofollow

Add rel=“nofollow” to any links that you do not want search engines to follow. According to Google, “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”

You can add it to any sponsored content/untrusted content or commercial articles with links out to vendors/service providers.

Google Analytics

Google Analytics is a free service that helps you to track and report website traffic.

It allows you to review online campaigns by tracking landing page quality and goals. Goals might include:

  • Sales
  • Lead generation
  • Viewing a specific page
  • Downloading a particular file.

It is a great tool that enables you to measure a website’s:

  • Transactions
  • Revenue
  • Commerce-related metrics.

Benefits:

  • Easy to set and understand.
  • Powerful customised reports.
  • Easy to connect with Webmaster Tool data.
  • Effective real-time reporting.
  • Helps to review historical data.

Response codes

Response codes, such as 400, 403, 404, etc. should be identified and fixed immediately before they affect your site’s ranking.

If you see multiple 404 errors, fix them. Also make sure that 301s redirection is used for all redirects, rather than 302 or 307 redirects.  (According to webconfs, a 301 redirect is the most efficient and search engine friendly method for webpage redirection.)

So, are you ready to do whatever it takes to make your website visible? Yes, combine these on-page strategies with your current tactics to create your own landmark.

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