How many video adverts have you seen? We guess you have seen countless video adverts! The growth in popularity of services like YouTube, Vimeo and Vine have made the concept of video advertising something that everyone considers normal. And yet, we have noticed there are still a great number of companies that are not using this form of internet marketing to promote their products and services.
Video advertising, once the realm of the large well-known brands, is not accessible to anyone. High quality videos can even be shot form our phones these days, and simple editing software can be purchased and used for very little outlay. Weâ€™re not saying that just about anybody could come up with a winning viral video advert. But we are saying that it is within the financial and practical reach of any business that is operating online.
Here are the top reasons why we think video advertising is for everyone! Continue reading
After last weeks blog on Using YouTube for marketing, we were asked how video can be used to boost SEO. This article shares some good tips.
There is no doubt that YouTube is an amazing platform. It allows us to share videos with a massive global audience, for free! It gives every content creator another opportunity to share their message and promote their brand.
It really is the best site in the world to find the most amusing and popular video content and now it is being widely used by brands and businesses as a platform to showcase products and services. If you have a business, you could use YouTube to increase your brand recognition and boost your visibility amongst your target audience.
But thereâ€™s another reason why YouTube is important to the website owner. It helps boost SEO too. In addition to posting video footage and sharing it with viewers, we recommend you make YouTube a significant part of your internet marketing plan, and an important element of your content plan. Continue reading
We all know how powerful YouTube can be as a marketing tool. However, we are often asked a range of questions by clients â€“
- How can we really boost sales with YouTube?
- Isnâ€™t it expensive to make a good video?
- Surely YouTube is really for teenagers and the massive global brands. How can it help my small business?
Do these questions sound familiar to you? We thought we would do a short blog article that tackles them. Weâ€™d like to encourage you all to use YouTube as part of your content strategy. It does not need to break the bank and it can make a difference to your business, whatever its size. Continue reading