Category Archives: Vine

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Video advertising is for everyone.

How many video adverts have you seen? We guess you have seen countless video adverts! The growth in popularity of services like YouTube, Vimeo and Vine have made the concept of video advertising something that everyone considers normal. And yet, we have noticed there are still a great number of companies that are not using this form of internet marketing to promote their products and services.

Video advertising, once the realm of the large well-known brands, is not accessible to anyone. High quality videos can even be shot form our phones these days, and simple editing software can be purchased and used for very little outlay. We’re not saying that just about anybody could come up with a winning viral video advert. But we are saying that it is within the financial and practical reach of any business that is operating online.

Here are the top reasons why we think video advertising is for everyone! Continue reading

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Is it worth using Vine to get your 6 seconds of marketing fame?

Have you tried Vine as a medium for promoting your business? It’s big news online so we thought we would look at it and discuss what we have learned so far.

The video network is attracting large numbers of followers and businesses are starting to take advantage of the audiences they can access. Unlike YouTube, videos are limited to 6 seconds. That is not a long time to catch a viewer’s attention but marketers are getting creative in their approach.

Vine has grown in popularity because it is a predominantly mobile platform. And the majority of users access it via their mobile phones. It is more instantaneous and spontaneous that YouTube and the addition of video make it more visually powerful than Twitter which is why it is connected to Twitter. Continue reading