Social Media

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Category Archives: Social Media

prizes

Do deals, offers and promotions work to attract new visits?

Yes! The answer to this question is a definite yes. Deals and offers that are genuine and provide the consumer with something additional for their money are always successful. The promotions and offers that are not successful tend to fall down as a result of a few things. Here are some things to avoid when you are developing your own promotional offers to boost sales and customers.

Promotions should give customers something additional. This could be money off, a free item, or the chance to experience, win or own something. Whatever the addition is, it must be perceived as valuable by the customer or they may not take up the offer. Continue reading

strategy

Building up customer numbers

Every business wants to know how to increase customers! It is the secret to steady turnover and healthy sales revenue. If there was a certain formula for it we would all be rich. However, there are some tried, tested and highly effective ways of building up the number of people you can call customers. And these same tactics are also very good for SEO so it is a great advantage if you can use them for your business.

As you know, there are millions of people online, 24 hours per day. Even with all these people it can seem almost impossible to attract even one, but the truth is that they are out there and you can attract them to your products and services. Continue reading

google

Who is watching who?

Getting to know our customers is the best way to effectively market and sell to them. This is well known in marketing circles. The more you know and understand your customer the easier it is to find them, attract them and engage with them. Google has become a master at helping us do this.

While many people often object to the notion that Google follows our every move online, the fact is that as a marketing device, getting to know your audience is still the key method of successful marketing and consequent sales. Continue reading

linkedin

Using LinkedIn to market your business

LinkedIn is a popular social network for business people and for companies and small businesses. It is now the leading business social network and continues to grow. Using this platform to promote yourself and your business can be extremely effective and recent changes have made it even more powerful as a method of free online marketing.

Although there is a premium version, you can set up your LinkedIn profile for free. The free option still gives you the ability to expand your network and share your talents, abilities and portfolios with the wider business community. Continue reading

FB

Make a marketing plan for Facebook

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever.

Here are some great tips on how to create a good marketing plan for your social media activity on Facebook.

A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading

twitter-featured1

Marketing on Twitter

Although Twitter is extremely popular with the very large brands, we are still hearing clients say they do not see the value of this particular social media platform. We are often asked whether Twitter is as effective for marketing commercial enterprises as we are all led to believe.

Well, you may be surprised by the answer we are about to give, but we think the answer is no. But let us qualify this first, by explaining what Twitter is really good for.

Twitter is an instant messenger of short messages that can be posted and responded to, in real time.

The art of using Twitter well is the art of knowing how to communicate in just a short amount of characters. Hashtags and links need to be used effectively too. Twitter is not a highly image driven site and so it does not lend itself to video, sound or photography, although all of this can be posted and shared on Twitter. Continue reading

vine

Is it worth using Vine to get your 6 seconds of marketing fame?

Have you tried Vine as a medium for promoting your business? It’s big news online so we thought we would look at it and discuss what we have learned so far.

The video network is attracting large numbers of followers and businesses are starting to take advantage of the audiences they can access. Unlike YouTube, videos are limited to 6 seconds. That is not a long time to catch a viewer’s attention but marketers are getting creative in their approach.

Vine has grown in popularity because it is a predominantly mobile platform. And the majority of users access it via their mobile phones. It is more instantaneous and spontaneous that YouTube and the addition of video make it more visually powerful than Twitter which is why it is connected to Twitter. Continue reading

Social-Media

How social media has changed the way we sell

The internet is a necessity now. Only a tiny percentage of the developed world’s population are still conducting life and business away from the World Wide Web. People understand the potential the internet has created for mass marketing, massive sales and almost instant fame.

So why do some businesses still struggle? That’s a difficult question to answer, and we believe the nature of online commerce means that there will always be competition, and winners and losers. As SEO professionals, we believe that using as many tactics as possible to increase visibility and build a brand, can reduce the chances of failing online, and increase the opportunities for success.

The internet has become a global platform where anyone, anywhere can access any company, almost any person, and find all the information they could ever want on any subject. It has directly influenced our methods and frequency of communicating with people. And it has also changed the way we do business. Continue reading

FB

Marketing on Facebook

Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading

sm

Some developments on Social media to watch out for in the New Year

As we enter 2014, we thought we would flag up some developments that can be expected on social media. The two key platforms we’re going to mention are Facebook and Twitter.

Twitter has grown even more in the last year. Twitter improved its mobile user interface and made things much slicker via a mobile device. User figures on the platform have grown too. And as expected, we witnessed the advent of the Twitter adverts. The news online is that we can expect more Twitter adverts in the coming year. Now that Twitter has a whole host of shareholders to satisfy, there is little doubt that it will be increasing its opportunities to generate revenue from advertising.

Much the same can be said for Facebook. However, we are already used to the targeted FB adverts that appear on our home pages, and within our newsfeeds. The newest marketing development on FB will be the advent of video advertising.  No doubt this will be very well used by the big brands who already budget for video and television adverts. However, we predict video ads could present opportunities for smaller companies to get noticed by huge numbers of people. We have heard that the prices for video advertising will be set so that companies of all sizes could potentially take advantage. Let’s see what happens. Continue reading