Category Archives: PR

seo

Using a customer database to boost SEO

Building a database of your customers is a great tool to use for your SEO activity. A database of qualified email leads is powerful because it gives you the means to continue your relationship with customers, encouraging them to engage with your website and social media, and to become loyal customers. This all adds to the natural traffic your urls are attracting, and it also helps to create back links and traffic between your site and their websites or social media pages.

To build a database first you must make sure you understand the Data Protection requirements. You must give an individual the choice of not being included in your email listing. You must also make sure you will be storing and maintaining the database according to Data Protection regulations. This is extremely important. Ask for advice from a good SEO team, they will be able to help you. Always add your Data Protection policy to your website too, so that customers who wish to read it can easily do so. Continue reading

google

Who is watching who?

Getting to know our customers is the best way to effectively market and sell to them. This is well known in marketing circles. The more you know and understand your customer the easier it is to find them, attract them and engage with them. Google has become a master at helping us do this.

While many people often object to the notion that Google follows our every move online, the fact is that as a marketing device, getting to know your audience is still the key method of successful marketing and consequent sales. Continue reading

RM

Present your brand in a positive light

We have noticed an increase in negative marketing tactics, and we’re not convinced they are a good thing. We don’t believe negativity is the best way to inspire a potential customer to buy your brand. There seems to be a growing trend online, to use negative press as a ‘stepping-stone’ toward tapping into a larger audience.

The logic behind this move, apparently, is to harness the traffic that is looking for the negative news, to re-direct them toward more positive statements. That makes some sense, and is a fairly logical approach when used within a reputation management context, especially after a problem. However, deliberately continuing to use that negative perception in order to attract visits or hits will only perpetuate the negativity, ultimately attaching that negative knowledge or belief to a brand for the rest of its existence.

Here is a fictional example based upon a real case study, where we were approached by a company that had used this negative approach to the detriment of its brand. Continue reading

PR-for-businesses1

Good PR for great SEO

What is PR? The term stands for Public Relations, and it refers to any activity which gives the general public information about a company. In terms of SEO, PR means exactly the same. It is not just about press releases!

If you want to deliver some great PR to increase the profile and rankings for your company, here are some great tips to help you.

Regular news updates – These can be delivered via a blogs, press releases, or a news section on your website, social media and a weekly email newsletter are excellent too. Better yet, do all of the above! Continue reading