Category Archives: Marketing

strategy

Building up customer numbers

Every business wants to know how to increase customers! It is the secret to steady turnover and healthy sales revenue. If there was a certain formula for it we would all be rich. However, there are some tried, tested and highly effective ways of building up the number of people you can call customers. And these same tactics are also very good for SEO so it is a great advantage if you can use them for your business.

As you know, there are millions of people online, 24 hours per day. Even with all these people it can seem almost impossible to attract even one, but the truth is that they are out there and you can attract them to your products and services. Continue reading

blog

Blogging is still important.

There is no doubt that the nature of the blog has changed. It is no longer a free pass to publication and millions of followers. Every day another new blog is added to a website or to one of the many blogging platforms like Blogger or Tumblr. However blogs still have a powerful role in quality content creation, SEO and online marketing. Here’s how –

Blogs help you carve a niche in your industry as an expert. They help you share your thoughts and ideas with your own audience in a way that gives them more information about you and your business. People still want to read articles and information and if they are written well they still have a place online. You can also use your blog to strengthen your brand and to share the types of work you do.

Whatever your business, whatever industry you belong to, if your blog shares new information or a new perspective and lets your voice be heard, it is a powerful thing and will have a positive effect. Continue reading

google

Who is watching who?

Getting to know our customers is the best way to effectively market and sell to them. This is well known in marketing circles. The more you know and understand your customer the easier it is to find them, attract them and engage with them. Google has become a master at helping us do this.

While many people often object to the notion that Google follows our every move online, the fact is that as a marketing device, getting to know your audience is still the key method of successful marketing and consequent sales. Continue reading

linkedin

Using LinkedIn to market your business

LinkedIn is a popular social network for business people and for companies and small businesses. It is now the leading business social network and continues to grow. Using this platform to promote yourself and your business can be extremely effective and recent changes have made it even more powerful as a method of free online marketing.

Although there is a premium version, you can set up your LinkedIn profile for free. The free option still gives you the ability to expand your network and share your talents, abilities and portfolios with the wider business community. Continue reading

seo

Choose the best SEO services to get the best results

Choosing SEO services is very like choosing any professional service. You need to do some research and find the company that has a good reputation and proven expertise in SEO and internet marketing. There are so many companies online claiming to be expert in SEO that it can be very difficult to discern between the good companies and the not so good companies.

The first step is to establish exactly what services you are looking for. You don’t need to be an expert in SEO to do this. All you need to do is list the issues you wish to address and the objectives you would like to meet. Here are some examples to help you –

  • Improve ranking on search engines
  • Increase visibility
  • Increase visitors to website
  • Increase content
  • Increase sales
  • Improve company reputation
  • Promote new products or services Continue reading
tigger

Improve your bounce rate

Does your website suffer from a high bounce rate?

A bounce rate reflects how quickly your visitors leave your site after arriving at it. So the less time they spend on your website, the higher your bounce rate will be.

The rate, as a measurement, is the percentage of visitors who leave your site after seeing only one page.

So for example, if you have an 80% bounce rate, then 80% of the visitors to your site leave after seeing only one page. For most website owners, this one page is normally the homepage or landing page since this is usually the link that is shared most often. Do you know what your bounce rate is? To find out your bounce rate, log in to Google Analytics and check.

Here are some tips to help you improve your rate. Continue reading

Great-Content-Marketing

Marketing tactics that don’t work

We often share hints and tips on SEO and internet marketing tactics that reap great results. We thought it would be helpful to also share some of the marketing faux pas that we see regularly, but that simply do not work.

Buying likes and followers – This is regarded as cheating, and a black hat technique. And yet, there are still many companies that pay to have their following or likes on social media increased. It is not illegal for a company to offer services like this, but the customer could easily be realised if found out. And in our opinion, the risk to the good name of the brand is a price that is far too high to pay. Question any marketing service which offers you this type of service as a way to succeed online. They are not marketing professionals and do not understand how true SEO works. Continue reading

FB

Make a marketing plan for Facebook

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever.

Here are some great tips on how to create a good marketing plan for your social media activity on Facebook.

A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading

Keyboard

How regularly should you change and update your homepage?

If you follow our blog and articles series, you will know that we talk a lot about content and its importance to SEO. One question we are often asked by clients is, “How often should I change and update my home page?” Here is what we recommend.

Your homepage, or landing page, is vital for many reasons. It is the front door and first impression you give to a new visitor. It is the first port of call for search engine spiders and it is the way you project and represent your brand to the world. It is also the best way of keeping activity on your website at a healthy level so the spiders continue to rank your website well.

We recommend you have a news feed or news update section on your home page so that a section of the content changes every few days. This keeps activity at a high level straight away. Continue reading

google

Does Pay Per Click advertising work?

Yes! And it does not need to be expensive either.

So, now we have dispelled two huge internet myths, let’s look at PPC in a little more detail and find out how it really can help your business.

Pay per click is a way of using keyword led, paid for advertising space online. The beauty of it is you only pay for the clicks you get. The more clicks, the more you spend. You can set your budget to a set amount, and then once that level of clicks has been reached, you can stop or top it up. It gives businesses a huge amount of advertising and financial flexibility. It also means that if you start a PPC campaign and it is not producing the results you had hoped for, you can drop it or adjust the keywords to create a more fruitful result.

That’s why we love this form of marketing online. It is highly flexible and lets you gauge your levels of activity according to the response you are getting. Continue reading