Category Archives: LinkedIn

linkedin

Using LinkedIn to market your business

LinkedIn is a popular social network for business people and for companies and small businesses. It is now the leading business social network and continues to grow. Using this platform to promote yourself and your business can be extremely effective and recent changes have made it even more powerful as a method of free online marketing.

Although there is a premium version, you can set up your LinkedIn profile for free. The free option still gives you the ability to expand your network and share your talents, abilities and portfolios with the wider business community. Continue reading

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Making the most of LinkedIn’s latest developments

LinkedIn has changed a lot recently. We thought it was worth sharing some tactics you can use to give your profile a boost on the site, and influence SEO. Making the most of LinkedIn will be good for your business, career, and your rankings.

Use Pulse to follow the right people and influencers – in addition to accessing the latest news and information in your industry, following the right people and influencers on LinkedIn is another way to be seen in the right crowd. The influencers you follow will appear on your profile letting potential connections see your interests, passions, and motivations. You immediately look proactive and interested in what is going on in your world. Valid and intelligent comments have often turned into new connections and business opportunities on LinkedIn. The site has over 500 influencers to choose from and learn from so there is someone there for every industry.

Share content! LinkedIn lets you share content now and there is no reason that you should be keeping quiet. Recently announced statistics revealed that there are still a large percentage of users who rarely use their accounts and only check them occasionally. LinkedIn is a business network that should be accessed and used regularly. Continue reading