Category Archives: Google Aglorithms

panda

Google Panda Part 2

Continuing on form our last blog here is part two of our feature on Google Panda.

The clues to how your website is really performing are in your Google Analytics.

Look for high bounce rates of over 40% – this indicates you are not holding your visitor’s attention. Look for low page views – 2 pages or less means your website is not attracting their full interest and giving them incentive to read more.

Look for patterns in visitor behaviour to your site – which page is landed on most often? Where are the views coming from? Most companies will find their pages views are coming from existing connections and this shows they are not attracting new visitors.

Where are the new viewers? They are there, millions of them! And you really can attract more people and boost sales by paying closer attention to and improving the content, the look of your website, the calls to action you give your visitors, and the way your website is designed to function. Continue reading

SEO

Good keywords and how to pick them.

A lot has changed in the world of SEO, especially since the introduction of the Google Algorithms, like Penguin, that have been developed to stamp out black hat techniques like spam and keyword stuffing. There have been many articles recently suggesting that the art of the keyword is dead.

We disagree. Keywords and how they are used has changed significantly, but they are still very important to anyone trying to conduct business online. They are still the key to being found by the right people on a search engine, and they are also essential for making your content as powerful and effective as possible.

So, what makes keywords good, and how do you pick them? Continue reading

Keyboard

How to keep web visitors

There has been a lot of discussion at Cartoozo HQ recently. The discussions have centred on the best ways to keep your visitors returning to your website. After a great brainstorming session, we’ve come up with a few ideas we thought it would be good to share.

As you will know, the whole aim of SEO is to increase visibility amongst target groups of potential customers. But search engines are not just looking for the right keywords and indexing on websites. Today, they are also looking for natural traffic. That’s not just hits on the main homepage. You want users looking at a number of pages. It is also about the length of stay on a website and the level of interaction a user has with a website.

So how this be achieved? It’s a well-known fact that a website owner has seconds to attract a visitor before losing them again. Keeping visitors for longer periods and encouraging them to return involves a different set of tactics.

Here are some simple ones you can do yourself: Continue reading

bots

Have you ever wondered what the search bots are really looking for?

Search engines are the interfaces we use in order to find websites and information on the internet. The World Wide Web is huge now, bigger than can easily be comprehended, and that’s a lot of information. Without search engines we would find it almost impossible to quickly and easily navigate through all that data!

A search engine will respond to your search enquiry with results that best meet your needs, or answer your question. This is where SEO comes in. Whether it is for commercial reasons, or for social reasons, all website owners want people to find their site, and see their content. Search Engine Optimisation is how we boost our rankings and increase the visibility of a website.

As 2014 approaches, we thought it would be a good time to recap and consider what the search engines are looking for. Use this list to help you develop your activities for the coming year. Continue reading

Fake Rubber Stamp

Thousands of followers – True or False?

Recently there has been more news coverage about companies who have been found to have ‘fake’ followers on their social media accounts. It seems that despite the dangers of being discovered and tarnished as cheats, brands still believe that high numbers of followers, even if they are fake, are better than just a few real connections.

Don’t believe it! Paying for fake followers can seriously harm the health of your brand. And more importantly, the Google bots will spot it. Fake likes on Facebook, Twitter and other ways to fake it, do not generate natural traffic. And since the arrival of Google Penguin, it is natural traffic that the bots are attracted to.

Fakes will not help build a trusted relationship with your customers either. Although the site of many thousands of followers on a page may attract more followers initially, once they realise there is no real activity going on, and that all these ‘people’ come from the same geographic location, they will be much less impressed. In fact, a recent survey indicated that most customers severed ties completely with brands they found to be cheating or behaving in a dishonest way online. Continue reading