Category Archives: Facebook

FB

Make a marketing plan for Facebook

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever.

Here are some great tips on how to create a good marketing plan for your social media activity on Facebook.

A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading

FB

Facebook celebrates its 10th year

Facebook is a world-wide phenomenon. It invented the term social media and gave literally millions of us something to do, while doing nothing. This week, Facebook celebrates its 10th Birthday so we thought we would take a quick look back to how it all started. If you are currently working on a brand new app, or a new website, take heart; Amazing things can happen on the internet!

Facebook is a project that started out in a lowly student’s bedroom. While all the sporty kids were out playing football and chasing girls, one clever, geeky guy started playing around on his PC and ended up changing how we use the internet.

Facebook truly is the most amazing internet success story of all time. Continue reading

FB

Marketing on Facebook

Have you considered marketing on Facebook? As a business owner, you will already know the value of having a corporate Facebook page, but have you invested in advertising yet? This article discusses why advertising on Facebook is a good idea.

When you are creating a Facebook advert, you are asked to list the subject keywords you believe people will associate with your advert. For example, a fashion retailer could add keywords like designer handbags, or fashion on a budget, or lady’s designer wear, etc.

The keywords are an important part of your advert. They create its online identity and dictate who sees your advert. So, when a Facebook user writes a comment or posts a status, or clicks on another company like yours, Facebook will recognise this activity and your advert will be flagged as one of interest to that person. Facebook’s methods of targeting adverts are extremely clever. Continue reading

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Some developments on Social media to watch out for in the New Year

As we enter 2014, we thought we would flag up some developments that can be expected on social media. The two key platforms we’re going to mention are Facebook and Twitter.

Twitter has grown even more in the last year. Twitter improved its mobile user interface and made things much slicker via a mobile device. User figures on the platform have grown too. And as expected, we witnessed the advent of the Twitter adverts. The news online is that we can expect more Twitter adverts in the coming year. Now that Twitter has a whole host of shareholders to satisfy, there is little doubt that it will be increasing its opportunities to generate revenue from advertising.

Much the same can be said for Facebook. However, we are already used to the targeted FB adverts that appear on our home pages, and within our newsfeeds. The newest marketing development on FB will be the advent of video advertising.  No doubt this will be very well used by the big brands who already budget for video and television adverts. However, we predict video ads could present opportunities for smaller companies to get noticed by huge numbers of people. We have heard that the prices for video advertising will be set so that companies of all sizes could potentially take advantage. Let’s see what happens. Continue reading

FB

Debate – Does Facebook affect SEO?

We noticed quite a lot of debate amongst the leading SEO blogs recently. The subject of the debate is this – Do Facebook likes and shares have an effect on SEO? Some bloggers are saying no, others are saying yes.

Let’s have a look at it. Does Facebook activity have any effect on Google rankings?

A recent study published online seems to indicate that Facebook does not have a direct effect on rankings. The article points out that the number of Facebook likes a page has, will have no direct influence on rankings. Likewise, it states that FB users who share posts are not boosting rankings for the page owner either.

While these facts are true and cannot be disputed, we believe the article misses an important point – although Facebook activity may not directly affect rankings on Google, as a way of gathering a larger following, increasing reach, and inviting traffic to your website, it is huge! Continue reading