Category Archives: Bounce rates

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Do deals, offers and promotions work to attract new visits?

Yes! The answer to this question is a definite yes. Deals and offers that are genuine and provide the consumer with something additional for their money are always successful. The promotions and offers that are not successful tend to fall down as a result of a few things. Here are some things to avoid when you are developing your own promotional offers to boost sales and customers.

Promotions should give customers something additional. This could be money off, a free item, or the chance to experience, win or own something. Whatever the addition is, it must be perceived as valuable by the customer or they may not take up the offer. Continue reading

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Improve your bounce rate

Does your website suffer from a high bounce rate?

A bounce rate reflects how quickly your visitors leave your site after arriving at it. So the less time they spend on your website, the higher your bounce rate will be.

The rate, as a measurement, is the percentage of visitors who leave your site after seeing only one page.

So for example, if you have an 80% bounce rate, then 80% of the visitors to your site leave after seeing only one page. For most website owners, this one page is normally the homepage or landing page since this is usually the link that is shared most often. Do you know what your bounce rate is? To find out your bounce rate, log in to Google Analytics and check.

Here are some tips to help you improve your rate. Continue reading