It goes without saying that online business promotion is what every business craves. There are various advanced methods of promoting an online business such as article writing, video creation, content distribution, press releases and much more. However, when it comes tomarket exposure, traffic and conversion, nothing can beat press releases. Press releases are one of the best methods of conveying a company’s message. Press releases have the ability to generate the right buzz at the right place at the right time. In fact, it can spread your message to millions of people in seconds and establish your brand identity.

Unquestionably, press releases extend your website’s reach and boost its overall visibility. No doubt, a well written press release helps your cause immensely.

Quick facts:

• 80 million people get their news online every day.

Here are a few benefits of writing a press release for your business:

• Delivers good results – Press releases deliver outstanding results for any business, irrespective of its size, profile or area of operation.

• Instant exposure – A press release is the best way to achieve instant exposure. This is good for both small and medium business owners. They can easily communicate their messages, promotional offers and much more in an effective manner.

• Improves sales - Press releases can boost your profit margins, by highlighting noteworthy benefits and features of your products or services. Press releases can easily grab the attention of customers and encourage them to make their decisions.

• Supports marketing plan – Online business owners use press releases to improve their marketing strategies and generate new sales leads. Business owners develop precise press releases for their targeted customers.

• Branding - Press releases are one of the most effective ways to build trust and credibility in the market. Business owners can improve their brand awareness and increase traffic to their websites. No doubt, this is the finest way to update and educate your customers.

• SEO benefits - Press releases offer invaluable backlinks, which are good for websites to gain prominence. This is an organic way to achieve backlinks. You should also optimise your press release to increase your online visibility. Distribute them to the maximum number of online directories and media outlets for better exposure. In addition, you also need to use CTAs.

Online business leaders and marketing evangelists recommend using press releases for an effective business promotion campaign. This is a professional method of communication and can influence buyers’ behaviour. However, you should keep your message simple, concise and specific for better conversions.